The Healthcare PR Experts

We do not come with a standardized process that we run every new client through. What we bring instead is a way of thinking — shaped by over a quarter century of healthcare experience — that we adapt to each client's market moment, competitive position, and goals. We are boutique by design, because template thinking produces template results.

Most agencies open with a playbook. We open with questions. What makes your company genuinely different? What does your specific audience — a CMO at a regional health system, a CIO facing interoperability mandates — actually care about right now? What position in the market is unclaimed? The answers shape everything we do: messaging, media targets, the ideas we'll fight to place. That work up front is what separates coverage that moves markets from coverage that fills a clip report.

Strategy becomes visible through craft. Our pitches are built on genuine reporter relationships — the kind that come from years of knowing what Fierce Healthcare covers, what Modern Healthcare needs, and when the Wall Street Journal is ready to look at healthcare IT. We write bylines that earn placement based on merit, not a called-in favor. And unlike agencies that assign your account to junior staff after the pitch, our senior people are doing the work on every account.

Clip counts are easy to manufacture. Market movement is harder, and it's the only thing that matters. Aria measures success by whether your audience's perception has shifted, whether you own a conversation you didn't before, or whether coverage opened a door or influenced a deal. It's why some of our client relationships span decades, and why executives who have worked with us once have a habit of bringing us with them wherever they go next.