Privacy Policy
Effective Date: September 3, 2026
Last Updated: September 3, 2026
Aria Marketing ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide through our website and in the course of our business relationships. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices and rights available to you.
This Privacy Policy applies to information collected through:
- our website at ariamarketing.com
- contact forms and newsletter or inquiry submissions;
- email and other communications with prospective clients, clients, journalists, vendors, and business contacts; and
- cookies and similar technologies used on our website.
1. Information We Collect
A. Information You Provide Directly
We may collect personal information that you voluntarily provide, including:
- name;
- company name;
- job title;
- email address;
- phone number;
- project details or inquiry content submitted through contact forms; and
- any other information you choose to provide in emails or messages to us.
B. Information Collected Automatically
When you visit our website, we may automatically collect certain information, such as:
- IP address;
- browser type and version;
- device type and operating system;
- pages viewed and time spent on the site;
- referring website or source; and
- basic website interaction data through cookies, analytics tools, or similar technologies.
C. Client and Business Communications
In the course of providing PR, communications, and marketing services, we may receive and store business contact information and communication as needed to manage relationships, provide services, and operate our business.
2. How We Use Information
We may use the information we collect to:
- respond to inquiries and contact form submissions;
- communicate with prospective clients, existing clients, vendors, and other business contacts;
- provide and manage PR, communications, and related professional services;
- analyze and improve our website, user experience, and service offerings;
- maintain records of business communications and transactions;
- comply with legal obligations and enforce our terms or policies; and
- protect against fraud, unauthorized access, misuse, or other security issues.
3. Cookies and Similar Technologies
Our website may use cookies, pixels, analytics tags, and similar technologies to improve site functionality, understand traffic patterns, and support website performance and marketing efforts.
Cookies may include:
- Essential cookies needed for core site functionality;
- Analytics cookies used to understand website usage and improve performance; and
- Marketing or preference cookies where applicable, to remember settings or help measure campaign effectiveness.
You can usually control cookies through your browser settings and, where applicable, through a cookie banner or consent tool on our website. Disabling certain cookies may affect how the site functions.
4. Legal Bases for Processing (GDPR)
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar laws, we process personal data only where we have a lawful basis to do so, including:
- your consent;
- performance of a contract or steps taken at your request before entering into a contract;
- our legitimate interests, such as operating and improving our business, provided those interests are not overridden by your rights; and
- compliance with legal obligations.
5. How We Share Information
We do not sell personal information in the ordinary sense. We may share information:
- with service providers that help us operate our website, email systems, CRM tools, analytics, hosting, and business operations;
- with contractors or professional advisors who need access to support our services or legal, accounting, or compliance functions;
- when required by law, regulation, subpoena, or other legal process;
- to protect our rights, safety, property, or the rights and safety of others; and
- in connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction.
Where required by law, we enter into appropriate contractual measures with vendors and service providers that process personal data on our behalf.
6. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.
7. Security Measures
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures may include:
- secure website hosting and software updates;
- restricted access to personal information on a need-to-know basis;
- password protection, access controls, and multi-factor authentication where appropriate;
- email and cloud service security measures; and
- vendor selection and monitoring practices intended to reduce security risk.
No website, email system, or method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.
8. Your Privacy Rights
A. GDPR Rights
Depending on your location and applicable law, you may have the right to:
- access the personal data we hold about you;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data;
- restrict or object to certain processing;
- request portability of your data; and
- withdraw consent where processing is based on consent.
You may also have the right to lodge a complaint with your local data protection authority.
B. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have the right, subject to certain exceptions, to:
- know what categories of personal information we collect, use, disclose, or retain;
- request access to specific pieces of personal information;
- request deletion of personal information;
- request correction of inaccurate personal information;
- opt out of the sale or sharing of personal information, if applicable; and
- not be discriminated against for exercising your privacy rights.
We do not sell or share personal information for cross-context behavioral advertising unless specifically disclosed elsewhere on the website. If that changes, we will update this Privacy Policy and provide any required opt-out methods.
9. How to Exercise Your Rights
To submit a privacy request, contact us using the details below. We may need to verify your identity before fulfilling certain requests. We will respond within the time required by applicable law.
Privacy Contact:
Scott Collins
Aria Marketing
PO Box 268
Milton, MA 02186
Email: info@ariamarketing.com
Phone: (617) 833-5702
10. International Data Transfers
If you access our website or communicate with us from outside the country where we operate, your information may be transferred to and processed in countries that may have different data protection laws than your own. Where required, we take steps intended to provide appropriate safeguards for such transfers.
11. Third-Party Services and Links
Our website may contain links to third-party websites or use third-party tools such as analytics, embedded content, scheduling tools, or social media integrations. We are not responsible for the privacy practices of those third parties. You should review their privacy policies separately.
12. Children's Privacy
Our website and services are intended for business and professional audiences and are not directed to children under 13. We do not knowingly collect personal information from children.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. Material changes may also be communicated by additional notice where appropriate.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact:
Aria Marketing