April 28, 2017
By Scott Collins
Another day, another traveler removed from a plane for seemingly ridiculous reasons, and a statement from the airline that leaves me scratching my head: ‘Our flight crews are extensively trained to ensure the safety and security of all customers.’
Is that really the best we can do? Especially given the hyper-focus in social and news media right now on how airlines treat their passengers?
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April 19, 2017
One of our core competencies as a public relations agency is developing and implementing social media strategies for our clients. At this point, most healthcare technology companies understand both the purpose and the value of a LinkedIn page, and are even starting to get the hang of this whole “Twitter thing.” However, even though Facebook is the largest social media platform, with over one billion active users, many businesses – especially in the B2B space – are not sure quite how to leverage this channel, or even if they should have a Facebook page in the first place. That’s where we come in!
Read MoreApril 12, 2017
By Aria
St. Patrick’s Day came and went, and though we were unable to capture any leprechauns or pots of gold, we were able to secure some great results for our clients. In March, we helped our clients announce new leadership, partnerships, services, and more, all while garnering some great thought leadership-driven coverage in top-tier outlets. We’ve rounded up some March highlights below:
Read MoreApril 6, 2017
By Chanel Benoit
Winter is a busy, bustling time at Aria. Not only are we hard at work compiling the year’s editorial, speaking and award calendars for our clients, but we’re also gearing up for the season’s biggest healthcare IT conference – HIMSS! We consider HIMSS our Super Bowl because it’s our biggest media outreach event, but it’s also the ‘Mack Daddy’ when it comes executing a great tradeshow social media strategy. This year, we live-tweeted, hashtagged and posted pics more aggressively than ever, and the results we achieved highlighted a few best practices that we’ll take with us into our spring tradeshow season. For those interested in adapting a winning social media strategy for your next event, remember these tips:
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