April 26, 2019
By Jessica Cohen
Each year, we look forward to the one and only event that is truly geared toward our niche (PR and marketing for the healthcare industry), the Healthcare IT Marketing and PR Conference (HITMC). This year, not only did Aria again sponsor and exhibit at the show, but I was selected to present alongside longtime client, Kyruus. During our session, we shared insights on how to curate and leverage data to highlight market leadership via an integrated public relations and marketing campaign. For those reading who were unable to attend our session, I included some of the highlights below.
Read MoreApril 18, 2019
By Kara McCrudden
Springtime is finally here in Boston, and along with it came some rain, the promise of summer, and our new intern, Sean Chase. We welcomed Sean to the Aria team for the spring semester, and we are happy to announce he has decided to stay for the summer. I sat down with Sean to learn a bit more about him, and in order to get all the details, I decided to ask him the five W’s (and one H) – who, what, when, where, why, and how? Read on to learn more!
Read MoreApril 11, 2019
By Kelsey Pearse
While podcasts have been around for more than a decade, with the emergence of smartphones, streaming services and virtual home assistants (aka Amazon, Alexa), podcasts have only recently become part of our daily routine. In fact, Apple downloads surpassed 50 billion last year alone!
With over half a million podcasts available in close to 100 languages, this genre of social media is growing daily. I took a step back to figure out what all the hype is about and came up with the following three takeaways:
Read MoreApril 4, 2019
By Sean Chase
March was an exciting and productive month for Aria, as we celebrated multiple employee birthdays, anniversaries, the beginning of spring, and our March Madness tournament, Aria Madness! Our celebrations continue as we reflect back on our notable client wins throughout the month of March:
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