May 27, 2020
By Jessica Cohen
Like many others, we at Aria Marketing have been teleworking since COVID-19 hit Massachusetts in early March. While this has certainly taken some getting used to, we are amongst the lucky ones as working from home as a B2B PR professional is pretty easy to do—all we need are our laptops, phones, and some space to get our creative PR juices flowing. And, while there are certainly challenges to this set-up (homeschool being the biggie for me!), there is one silver lining: more time for cooking!
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May 21, 2020
By Devyn Andrews
As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.
Read MoreMay 13, 2020
By Lindsey Honig
Drink Options for the New Normal in Office Bonding
Happy hours are a beloved tradition at Aria, and as public relations professionals, we like our drinks with a twist of creativity. Before the COVID-19 pandemic, Aria team members would host in-office, themed happy hours complete with a spread to satisfy our foodie tendencies and décor to bring it all together. (A few memorable ones include the college party and Friends-inspired happy hours.)
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May 6, 2020
By Ross Homer
Nothing like a pandemic to highlight the importance of maintaining cleanliness and good hygiene, huh? I like to think of myself as a trailblazer as I’ve always been a stickler for copious hand-washing (as my children would undoubtedly attest to). And, lucky for me, my wife Melissa is pretty into cleaning as well. In fact, she just happens to be the Chief Cleaning Officer of MaidPro, a residential cleaning franchise with locations across North America. As a nationally recognized authority on cleaning, Melissa has been featured in numerous national media outlets from Martha Stewart and realsimple to the Washington Post. Lately, she’s been hard at work on the frontlines of the cleaning industry’s response to COVID-19. So, who better to recruit to answer some of the Aria staff’s most pressing cleaning questions? Take it away, Melissa!
Read MoreMay 1, 2020
By Catherine McGeady
The entire world is experiencing the effects of the coronavirus pandemic as it is impacting every facet of our lives from our jobs, to the way we shop for groceries, to social engagements and more. In particular, the content of the news has changed with the majority of information now being shared through the lens of COVID-19. As a healthcare PR agency, Aria is uniquely positioned to support our healthcare clients (who provide services across the industry) during this period of uncertainty.
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