October 30, 2020

Though the healthcare industry is typically slower than others to modernize, most healthcare IT companies have taken the leap and fully embraced the power of social media. At Aria Marketing, we manage social media accounts for many of our clients, including precision medicine company 2bPrecise. More recently, spurred on by the pandemic, we’ve delved into some paid social media campaigns in an effort to better target an audience and drive engagement.

 

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October 22, 2020

The Aria Marketing staff has spent the past seven months supporting our health IT clients from home amidst the ongoing COVID-19 pandemic. While working remotely has introduced us to many challenges, like issues with internet coverage, Zoom calls, homeschooling, and crowded households, the Aria team has found innovative ways to set themselves up for success at home. Hear from members of the Aria team below on best practices for working from home as well as what they miss most about our office:

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October 9, 2020

For the 7th consecutive year, our client Kyruus is hosting its Annual Thought Leadership on Access Symposium (ATLAS), an event that brings together health system and hospital leaders from across the country to collaborate on transforming patient access and the patient experience. Like many other events, ATLAS is going to be conducted virtually this year.  This setting actually allows Kyruus to bring in even more experts from across the industry, including C-level executives from top U.S. health systems like Banner Health, Geisinger, and Providence. Some other agenda highlights include:

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October 1, 2020

Social distancing orders have forced companies to work remotely and re-evaluate the way they do business. The world of media relations is no different, with many reporters now primarily conducting interviews via phone or video (Zoom, Skype, etc.). The Aria team has been working with clients to prepare them for successful remote interviews over the past few months, so we wanted to share some tips for nailing the virtual video interview.

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