May 6, 2020

Nothing like a pandemic to highlight the importance of maintaining cleanliness and good hygiene, huh? I like to think of myself as a trailblazer as I’ve always been a stickler for copious hand-washing (as my children would undoubtedly attest to). And, lucky for me, my wife Melissa is pretty into cleaning as well. In fact, she just happens to be the Chief Cleaning Officer of MaidPro, a residential cleaning franchise with locations across North America. As a nationally recognized authority on cleaning, Melissa has been featured in numerous national media outlets from Martha Stewart and realsimple to the Washington Post. Lately, she’s been hard at work on the frontlines of the cleaning industry’s response to COVID-19. So, who better to recruit to answer some of the Aria staff’s most pressing cleaning questions? Take it away, Melissa!

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May 1, 2020

The entire world is experiencing the effects of the coronavirus pandemic as it is impacting every facet of our lives from our jobs, to the way we shop for groceries, to social engagements and more. In particular, the content of the news has changed with the majority of information now being shared through the lens of COVID-19. As a healthcare PR agency, Aria is uniquely positioned to support our healthcare clients (who provide services across the industry) during this period of uncertainty.

 

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April 24, 2020

As PR professionals, much of what we do is reading, absorbing, and decoding news. What we read in the media plays a large role in creating our foundation for reality, so knowing now to analyze the accuracy of reporting is vital, especially during a pandemic. Here are a few tips that have helped me distinguish fake or misleading news and data from the real deal:

 

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April 16, 2020

The year has taken quite an unusual turn with a pandemic sweeping the globe and forcing everyone to stay inside in an effort to flatten the curve as quickly as possible. As a result, our beloved Boston Marathon has been postponed to September. While we’ll have to hold our celebrations for a few months, we thought we would honor the day by sharing some of our favorite memories.

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April 10, 2020

As COVID-19 continues to spread at an alarming speed, health systems are facing a wide range of challenges—ranging from operating over their capacity, to a lack of personal protective equipment. To address these issues, the healthcare industry is working tirelessly to innovate at a rapid speed and provide solutions for these problems. One benefit of our exclusive focus on healthcare is that Aria really has a front row seat to some of the innovations and leadership coming from our clients to help the industry tackle this disease.

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