August 12, 2021

Whether we like it or not, it is widely accepted that social media is a powerful tool for both personal and business purposes. However, with so many social media platforms out there, it can be overwhelming to understand which platform is best for your business. Knowing the purpose and value of each platform is key when determining where to post news and insights. At Aria Marketing, in addition to our public relations work, we also execute social media programs for our clients to help increase engagement and brand awareness. We thought it would be helpful to share a quick “cheat sheet” that summarizes some of the pros and cons of some of the most widely used and accessible social platforms for businesses.

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August 2, 2021

By Scott Collins

COVID has had a huge impact on healthcare, and will continue to for years to come.  Some of the changes, like the ability to muster a massive response to a rapid influx of patients, are obvious, but others are more subtle and unexpected.  From my perspective, working primarily with technology companies seeking to help health systems, health plans and other stakeholders innovate and evolve, I have seen some very interesting changes in where healthcare decision-makers are shifting their attention and investing their money and resources.

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July 15, 2021

Despite the pandemic, Aria has realized steady growth in terms of adding new healthcare clients to its portfolio and making several new hires. Account Executive Casey Bennett joined Aria’s public relations team in March, and I recently had the pleasure of sitting down with Casey to learn a bit more about her.

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July 2, 2021

As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:

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June 17, 2021

Are you a recent grad looking for a career in public relations? If so, you’re in the right place! Aria Marketing is located just outside of Boston, a city overflowing with universities (and therefore, a lot of new grads). Over the years, our team has perfected the art of what to look for when hiring a candidate right out of school. I spoke with Aria’s leadership team (EVP Jessica Cohen and SVP Ross Homer) to see what they look for/value in a candidate. Read on to find out!

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