Turning a Healthcare Cyber Crisis into Sustained Thought Leadership: Clearwater

When a major cyberattack on Change Healthcare disrupted critical systems across the U.S. healthcare ecosystem in 2024, the incident quickly became one of the most consequential healthcare technology stories of the year. Claims processing halted, provider operations were strained, and the broader industry was forced to confront the real-world fragility of its digital infrastructure.

The Challenge

Following a major cyberattack on Change Healthcare in 2024, the healthcare industry faced widespread disruption and uncertainty.

Clearwater needed to quickly break through a crowded news cycle and establish its experts as trusted voices on cybersecurity risk and resilience.

The Strategy

Move Immediately

Conducted rapid response outreach to top-tier business and healthcare media within hours of the breach.

Sustain the Narrative

Maintained ongoing engagement with journalists as the story evolved, delivering timely, expert perspectives.

Own the Moment

Leveraged the breach to highlight broader cybersecurity risks and position Clearwater as a leading authority.

The Result

Clearwater became a go-to expert source during one of the most significant healthcare cyber events in recent years.

The campaign extended far beyond the initial news cycle, generating sustained visibility and strengthening relationships with key media.

The Impact

Pieces of top-tier coverage

Months of sustained media presence

Additional Impact:

Increased inbound media interest, including coverage tied to the breach’s one-year anniversary

Featured Coverage

The New York Times
CNBC
Fierce Healthcare
STAT

Results Like These Start With a Conversation.

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