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From Emerging Startup to National Voice on Alzheimer’s Care: Linus Health

As new Alzheimer’s treatments began reshaping the healthcare landscape, Linus Health saw an opportunity — and a challenge. The company recognized that breakthrough therapies like Leqembi would fundamentally change conversations around cognitive care, but public understanding of early detection, screening, and treatment readiness lagged far behind the science.

The Challenge

Linus Health needed to raise awareness around the importance of early cognitive screening and multi-pronged treatment approaches for Alzheimer’s disease.

The company also faced challenges breaking through national business media while bridging gaps between clinical best practices and public understanding of emerging Alzheimer’s treatments.

The Strategy

Build Narrative Urgency

Developed a proactive campaign ahead of the FDA approval of Lecanemab (Leqembi), focusing on early detection and treatment readiness.

Position Expert Voices

Established Linus Health executives as leading authorities on cognitive screening and Alzheimer’s treatment pathways.

Drive Sustained Visibility

Implemented a three-phase media strategy: pre-news pitching, rapid response to FDA approval, and post-approval thought leadership tied to ongoing developments.

The Result

Following the full FDA approval of Leqembi, Linus Health rapidly became a go-to expert source in national conversations about Alzheimer’s treatment, access, and clinical implications.

The campaign elevated the company from a relatively unknown startup to a recognized authority shaping industry dialogue.

The Impact

30+

Media placements secured across national and healthcare outlets

500M+

Estimated potential media impressions

Additional Impact:

  • Positioned Linus Health as an authority in cognitive health innovation and Alzheimer’s screening
  • Established Alvaro Pascual-Leone as the go-to expert discussing Alzheimer’s treatment implications and screening importance and secured placements across top-tier outlets
  • Drove sustained national dialogue around early detection and treatment readiness

Featured Coverage

  • TIME
  • The Wall Street Journal
  • USA Today
  • Forbes
  • Parade
  • Axios
  • Fierce Healthcare

Results Like These Start With a Conversation.

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