For 25 years, Michael Dowding has pursued the twin passions of writing and education as a freelance writer and professor at Boston University’s College of Communication. In addition to thousands of content-writing projects and several ghostwritten books, his BU classes on media writing and popular workshops for the PR Club of New England have helped him devise and refine the writing principles that he loves to share. Following his guest lecture for Aria Marketing, we caught up with Michael to get his latest take on the current state of professional media writing.