September 20, 2021
By David Franco
It is no question how much COVID-19 has reminded us just how important life sciences and drug creation can be. Moreover, the companies developing these life changing drugs need the support and technology to perform impactfully.
Our client, Sensyne Health, is always innovating in the world of healthcare IT and medical research. Known as the ethical AI company, Sensyne gathers, curates and analyses clinical data, primarily de-identified patient records, to develop insights for drug creators and health systems in order to improve patient care and accelerate medical research.
Recently, Sensyne launched its new patient data analytics platform, SENSIGHT, which democratizes key aspects of life sciences research by providing access to a massive data set across a range of different disease areas. One of our first approaches to this launch included identifying the parts of SENSIGHT that would be most interesting to Sensyne’s target audiences. We wanted to share the ways the database will elevate access to de-identified data insights for clinicians and drugmakers, helping them to make drugs to benefit people like you and me. Below are the components of SENSIGHT we felt would be attractive for Sensyne’s key stakeholders.
- As the ethical AI company, Sensyne understands and has pioneered the necessity of patient data privacy.
- That is why SENSIGHT is built on a rapidly growing de-identified patient data set created from research partnerships.
- The platform has launched with access to a 2M de-identified data set and is expected to grow to 10M by the end of the year.
- It is not just quantity that is increasing, but the types of disease areas that will be added throughout the year within the platform.
- Subscribers can communicate with each other using the service, which provides the space for a virtual scientific research network.
- This network of healthcare professionals will create a community and make way for further development and innovation.
By including these messages in our pitch, we displayed how SENSIGHT can provide the insights to support the development for life-changing drug discovery, and the media seemed to agree. We were able to secure a stream of coverage in key publications like FierceBiotech and PharmaVoice.
If you or your company are interested in elevating your brand through PR, you can reach out to Scott Collins at email@example.com and we can talk about how our team can help you. You can also follow us on Twitter and LinkedIn to stay up to date on everything Aria.Read More
September 3, 2021
By Maddi Larsen
Like many college grads and young professionals who entered the workforce during the pandemic, my first glimpse of Aria Marketing was through a Zoom meeting. However, even though I joined the company as a virtual employee, I immediately knew that it was the right fit for me— so much so that I referred my roommate to also apply to this healthcare public relations agency. I’m happy to say that Elizabeth Coleman, my former Boston University classmate, joined Aria last April as a fellow account coordinator. To introduce Elizabeth to the broader Aria community, I sat down and interviewed her over coffee (in our living room/office) last week.Read More
August 26, 2021
By Jennifer Brooks
As a healthcare PR agency, it’s our job to examine the latest industry trends and developments. One trend on the minds of many of our healthcare IT clients is the rapid rise of telehealth. The pandemic has accelerated telehealth’s adoption, but will things return to the way they were post-pandemic, or will this growth continue?
If we can conduct business virtually, educate our kids online and hang out with loved ones through a computer, what about seeing a doctor? Telemedicine is not new, but a 2021 study found one in three adults turned to telehealth in the wake of the pandemic with some providers reporting a 4000% uptick in virtual visits.
Yes, we’re more connected, but is that just on the surface? Let’s look at both sides of the equation.Read More
August 12, 2021
By Casey Bennett
Whether we like it or not, it is widely accepted that social media is a powerful tool for both personal and business purposes. However, with so many social media platforms out there, it can be overwhelming to understand which platform is best for your business. Knowing the purpose and value of each platform is key when determining where to post news and insights. At Aria Marketing, in addition to our public relations work, we also execute social media programs for our clients to help increase engagement and brand awareness. We thought it would be helpful to share a quick “cheat sheet” that summarizes some of the pros and cons of some of the most widely used and accessible social platforms for businesses.Read More
August 2, 2021
By Scott Collins
COVID has had a huge impact on healthcare, and will continue to for years to come. Some of the changes, like the ability to muster a massive response to a rapid influx of patients, are obvious, but others are more subtle and unexpected. From my perspective, working primarily with technology companies seeking to help health systems, health plans and other stakeholders innovate and evolve, I have seen some very interesting changes in where healthcare decision-makers are shifting their attention and investing their money and resources.Read More