May 5, 2022

Aria hit the ground running this year, securing excellent coverage for our clients in a number of high-profile publications in Q1. As a leading healthcare IT public relations agency, Aria is driving focused thought leadership opportunities for all of our clients.

 

Here are some highlights from our first-quarter results:

 

1upHealth’s Chief Executive Officer, Joe Gagnon, and Chief Strategy Officer, Dr. Don Rucker, spoke with HIMSS TV about 1upHealth’s evolution as a FHIR interoperability leader. Founder and Chief Technology Officer Ricky Sahu spoke with Healthcare Finance News about interoperability’s potential to increase price transparency and unlock data for more personalized healthcare. Additionally, Dr. Rucker discussed how FHIR would transform patient outcomes with Healthcare IT News at HIMSS and provided his perspective on how FHIR will allow payers to analyze health populations more effectively and increase patient engagement with HealthLeaders, AJMC, and Integrated Healthcare Executive.

 

2bPrecise Chief Medical Officer Dr. Joel Diamond was featured in several prominent industry publications, sharing his advice and insights on healthcare advancements. In a MedCity News byline, he discussed the impact of precision medicine on patient outcomes and the various specialties to which it can be applied. Medical Economics interviewed him in a video piece that explained what precision medicine is and broke down the link between genetic science and technology. Dr. Diamond and AccessDx Executive Vice President Bryon Cipriani joint-authored a guest article for Healthcare IT Today in which they offered tips for safe health IT conference attendance during Covid times.

 

Cynthia Harris Perazzo, EVP of Insights and Advisory at AVIA, was included in a Forbes article titled, “Innovation Amid Declining Margins: Four Questions Health Systems Should Ask Themselves Prior To Investment” about digital transformation initiatives. In the piece, Perazzo explains why health systems need a digital health roadmap that is directly linked to and aligned with a broader strategic plan.

 

Cotiviti’s EVP of population health management, risk adjustment, and quality operations, RaeAnn Grossman, had a byline published in Managed Health Executive discussing the necessary steps health plans should follow while navigating the great resignation. Additionally, Cotiviti Chairman, President, and CEO, Dr. Emad Rizk, was featured in both Healthcare IT Today and Integrated Health Executive, delivering his predictions for healthcare in 2022 and describing changes in interoperability, advances in AI technologies, and improvements in price transparency.

 

Firstsource President of Healthcare and Lifesciences, Venkatgiri Vandali, was featured in Integrated Healthcare Executive with his thoughts on how to best approach Medicaid redetermination in 2022. Additionally, Firstsource was highlighted in AiThority for being named Best in KLAS® for Eligibility and Enrollment Services and in Health IT Answers for its designation by Everest Group as a Leader in Healthcare Payer Operations PEAK Matrix® Assessment 2022. Firstsource was also named a Leader in Payer Digital Transformation Services and a Rising Star in Payer BPaaS by ISG Provider Lens™ 2021, which garnered coverage in Bio-IT World and Health IT Answers.

 

Aria secured high-value press and analysts meetings at HIMSS 22 for its client HealthSparq including meetings with Chilmark Research, HIMSS TV, and Healthcare Innovation. This quarter, HealthSparq also announced a partnership with non-profit health plan UCare, which received pick-up across a variety of healthcare outlets, including Health IT Answers and Healthcare Finance News. Additionally, Dr. Nick of The Incrementalist interviewed Mark Menton, General Manager at HealthSparq, to discuss price transparency efforts in healthcare.

 

Kyruus’ General Manager of Health Systems, Scott Andrews, contributed a byline to MedCity News and provided his insight to Healthcare IT Today on rising consumer expectations for digital access experiences and how healthcare organizations can boost patient acquisition and retention. Additionally, findings from Kyruus’ Patient Access Journey Report were featured in Insider Intelligence’s report on “The 2022 Healthcare Consumer.” Moreover, Kyruus’ partnership with Google was featured in STAT News, Modern Healthcare, and Fierce Healthcare, to name a few.

 

Lyniate’s Chief Operating Officer Scott Galbari shared his outlook on the future of healthcare and interoperability, including how health systems’ move to the cloud will necessitate developments in security and authorization in Integrated Healthcare Executive. Chief Strategy Officer Drew Ivan discussed the role TEFCA will play in provider data-sharing with Healthcare IT News and provided predictions on the industry’s top priorities in Healthcare IT Today. News of Lyniate’s data integration partnership with Epic’s Garden Plot garnered coverage in HIT Consultant, Becker’s Hospital Review, and DOTmed Healthcare Business News. Aria also secured coverage in AiThority, Bio-IT World and Biometric Update, stemming from the announcement of Lyniate’s merger with NextGate, a strategic partnership to advance patient identity resolution and data quality capabilities.

 

VisualDx’s CEO, Dr. Art Papier, and its Director of Clinical Impact, Dr. Nada Elbuluk, were featured in FierceHealthcare in a piece about the success of Project IMPACT, the company’s global health equity initiative. Additionally, Dr. Papier shared insights on how training AI models on diverse data sets can augment decision-making in Healthcare IT News. SELF featured Dr. Elbuluk’s commentary on the need to improve representation across medical resources. However, arguably the highlight of the quarter was a feature in The New York Times describing VisualDx as an invaluable dermatological and diagnostic resource.

 

ZeOmega’s CEO Sam Rangaswamy was featured in a HIMSS TV interview resulting from our outreach around the conference. In the live video segment, he discussed “Improving Efficiency and Healthcare Access with Data.” Chief Medical Officer Dr. David Sand shared “5 Things We Must Do To Improve the US Healthcare System” in Authority Magazine. Health Data Management quoted Vice President of Interoperability Tony Sheng in the article, “ONC touts dawn of new era of interoperability with TEFCA.” Additionally, ZeOmega was ranked as #1 Best in KLAS for Payer Care Management Solutions 2022 this quarter, a feat that received widespread media interest.

 

As we continue this momentum through Q2 with many more media opportunities in the pipeline, Aria is pleased to welcome a digital platform leading the charge on transforming brain health, Linus Health, as our newest client. We look forward to sharing more updates on our PR campaigns in the coming months.

To learn more about our clients and about Aria Marketing services and offerings, follow us on Facebook, Twitter, LinkedIn and Instagram. If you are interested in receiving this type of PR support for your business, contact Scott Collins at scollins@ariamarketing.com.

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April 21, 2022

It’s hard to believe it has been more than six months since Aria Marketing became a fully remote agency. Though there have been some bumps in the road, the transition has gone surprisingly well and has actually helped us to grow as an agency. We are now able to hire public relations all-stars from across the country. One such all-star is our newest employee, Account Coordinator Haley Collins. I had the pleasure of virtually catching up with Haley to get to know her a little better and to find out how she likes to spend her time when she is not securing coverage for our healthcare IT clients. Read on to learn more!

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March 22, 2022

By Karina Stabile

As a public relations agency, we always find it gratifying when former clients come back to partner with us for their new company’s PR needs. Not only is a repeat client a true indicator of success, but also a chance to rekindle the greatly valued camaraderie we shared in our previous work together. That said, Aria was very excited to recently reunite with a marketing professional from our past when we engaged with ZeOmega this winter! ZeOmega empowers health plans and other risk-bearing organizations with technology for simplifying population health management. In simpler terms, the company equips health plans with solutions to improve group outcomes and ensure that members get the right care services.

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February 18, 2022

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

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January 27, 2022

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

 

Read on for some of our favorite highlights from this past quarter:

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