June 24, 2020

With gyms still closed in Massachusetts and social distancing orders in place, the Aria team has found new, fun ways to stay fit amidst the pandemic and avoid the “Quarantine 15” (because let’s face it, we have all been eating more than usual during this time of isolation and stress). While the Aria office is closed, our team is busier than ever and working remotely. We all miss seeing each other in our office, but most of us agree that one nice “perk” about working from home is using some of the time we normally would be commuting to exercise – which helps improve sleep and reduce stress.

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June 17, 2020

While we were unable to join last week’s HITMC chat on virtual events, we were so interested in the topic that we were inspired to sit down with our client, Elizabeth Glaser, AVP of Strategic Marketing at 2bPrecise, a precision medicine software company, to discuss what it takes to run a successful virtual event in the healthcare IT world.

 

Read on for insights about how she develops webinars for 2bPrecise and attracts attendees, and what she thinks the future of events will look like in a post-COVID world.

 

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June 10, 2020

Weeks ago, when COVID-19 shutdowns began in Boston, we decided to highlight some of the team’s favorite local businesses with the hopes that a social media boost would help increase patronage. Then, as part of our response to the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and so many others, we felt compelled to shift the focus of this post to spotlight our favorite Black- and POC-owned businesses. We invite you to join us in supporting them.

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May 27, 2020

Like many others, we at Aria Marketing have been teleworking since COVID-19 hit Massachusetts in early March. While this has certainly taken some getting used to, we are amongst the lucky ones as working from home as a B2B PR professional is pretty easy to do—all we need are our laptops, phones, and some space to get our creative PR juices flowing. And, while there are certainly challenges to this set-up (homeschool being the biggie for me!), there is one silver lining: more time for cooking!

 

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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