October 18, 2019

If you are new to the healthcare industry, one thing you realize very quickly is that there are a TON of industry events. From national tradeshows like HIMSS, to company user group forums, there seems to be a different conference taking place almost every day, which can make it a challenge for your event to stand out from the crowd.

 

When our clients host an event, they turn to Aria team to break through the noise with a PR and media strategy designed to increase awareness of, and drive attendance to, their event. Whether the event is a new office opening, an expert panel or full-blown three-day conference, there are some proven best practices healthcare IT companies can leverage to get the most PR value and media coverage for the event:

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October 10, 2019

Most people know that October marks breast cancer awareness month, though for all too many of us, breast cancer is something we are aware of year round. Whether we are battling the disease, supporting a family member who is, or taking steps to ensure proper screening, we are inundated with reminders that the risk of breast cancer is very real.

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October 3, 2019

Was it a September to remember? It sure was on the PR front for our clients here at Aria! See below for some of our clients’ most memorable wins this month:

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September 27, 2019

Interoperability is a consistently hot topic in healthcare, and as a PR firm specializing in healthcare IT thought leadership PR and marketing, we often find ourselves thinking and writing about its potential industry impact.

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September 12, 2019

Labor Day weekend has come and gone making way for a cool fall breeze to claim its territory across New England. While summer is coming to a close, we wanted to take a moment and reflect on all of the fun we had with our summer Fridays.

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