March 17, 2020

It has been a crazy few weeks, to say the least. Every day we here at Aria try to acclimate to the new normal, whether that means quickly working to schedule virtual media and analyst briefings for our clients in the wake of the HIMSS20 cancellation, or trying to figure out how to stay productive amid a global pandemic. As a marketing and public relations firm, we are lucky that most of our work can be done virtually, which is crucial since our healthcare IT clients are going to be relying on us even more now. Conference cancelations limit the opportunities our clients have to share their thought leadership and engage in industry dialogue, so they are looking to our agency to help them find alternative channels and outlets to do so.

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March 10, 2020

Anniversaries are a big deal at Aria. We know that working at a PR agency can be challenging and we pride ourselves on offering our staff an awesome work environment and great perks that makes them want to stick around for years. Regardless of whether it is your one year anniversary or your 15 year anniversary, we celebrate our employees – and our anniversary awards program is just one of the many ways we do so!

 

We’ve had a slew of anniversaries over the last few months (including my own!) as we’ve retained 93% our staff in 2019, so we thought this would be the perfect time to shine a light on some of the anniversary rewards our employees have selected recently.

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February 26, 2020

I feel like I am really aging myself here, but by my calculation this year will mark my 13th trip to HIMSS, the healthcare IT version of the Oscars. Everyone right now is blogging and tweeting their predictions for HIMSS 2020 (hello ONC Information Blocking Rule!), but I decided to mix it up a little and instead write about the top three worst experiences I have had at the annual ‘who’s who’ of HIT.

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February 21, 2020

 

As PR professionals, the majority of our communications are handled online – from distributing press releases to conducting competitor research to media relations. However, one thing we often do not consider while doing all of this is cybersecurity.

 

While cybersecurity might not be front and center on PR professionals’ minds, it is the number one action item for cybercriminals. Just like the 24-hour news cycle, cybercriminals work around the clock to seek out and target unsuspecting users. In order to help our peers avoid becoming a cybercrime victim, we have outlined three security best practices below:

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February 18, 2020

It’s that time of year again! You guessed it. It’s HIMSS time. HIMSS, otherwise known as the Healthcare Information Management Systems Society, is hosting its annual global health conference and exhibition in Orlando next month. The event brings together tens of thousands of health IT professionals, clinicians, executives, and market suppliers around the world – and consequently, healthcare media, who flock to learn more about the latest industry trends and innovations. As such, it’s always a highly prioritized event for the majority of our clients. HIMSS, or as we (and the rest of the industry) fondly refer to it, “HIMSSanity,” is considered one of the most prominent events across the entire healthcare industry.

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