June 17, 2021

Are you a recent grad looking for a career in public relations? If so, you’re in the right place! Aria Marketing is located just outside of Boston, a city overflowing with universities (and therefore, a lot of new grads). Over the years, our team has perfected the art of what to look for when hiring a candidate right out of school. I spoke with Aria’s leadership team (EVP Jessica Cohen and SVP Ross Homer) to see what they look for/value in a candidate. Read on to find out!

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June 4, 2021

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

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May 21, 2021

As a healthcare public relations agency, Aria has closely observed the pandemic’s impact on the healthcare industry and the swift response from health IT organizations. Many of our clients have done PR around COVID-19, including a recent example with our client Kyruus, which offers provider search and scheduling solutions for healthcare organizations.

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May 6, 2021

The Aria team has been working remotely since March of 2020. Of course, this transition came with initial challenges but we are fortunate to be in a profession where we can secure results for our health IT clients from anywhere with a WiFi connection. Despite the tumultuous nature of past year, it has been one of steady growth for Aria, and we are excited that we were able to welcome many new faces to the team!

 

Maddi Larsen, account coordinator and trivia superstar, joined Aria at the beginning of 2021. I had the pleasure of catching up with her to discuss quarantine hobbies, her background, and why she moved across the country to Boston:

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April 29, 2021

Working in the healthcare PR industry, it is our job here at Aria Marketing to keep up with the latest industry news, including regulatory changes, new trends, major company announcements, and much more. E-newsletters are a great way to keep our fingers on the pulse of the news cycle as they summarize the top stories of the day and package them up in an easy-to-consume format. However, with hundreds of healthcare e-newsletters to choose from, it’s difficult to know where to start or which ones have the most value. To save your inbox, we’ve compiled a list of some of our favorite e-newsletters to keep you informed on the latest industry news.

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