April 19, 2017

One of our core competencies as a public relations agency is developing and implementing social media strategies for our clients. At this point, most healthcare technology companies understand both the purpose and the value of a LinkedIn page, and are even starting to get the hang of this whole “Twitter thing.” However, even though Facebook is the largest social media platform, with over one billion active users, many businesses – especially in the B2B space – are not sure quite how to leverage this channel, or even if they should have a Facebook page in the first place. That’s where we come in!

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April 12, 2017

St. Patrick’s Day came and went, and though we were unable to capture any leprechauns or pots of gold, we were able to secure some great results for our clients. In March, we helped our clients announce new leadership, partnerships, services, and more, all while garnering some great thought leadership-driven coverage in top-tier outlets. We’ve rounded up some March highlights below:

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April 6, 2017

Winter is a busy, bustling time at Aria. Not only are we hard at work compiling the year’s editorial, speaking and award calendars for our clients, but we’re also gearing up for the season’s biggest healthcare IT conference – HIMSS! We consider HIMSS our Super Bowl because it’s our biggest media outreach event, but it’s also the ‘Mack Daddy’ when it comes executing a great tradeshow social media strategy. This year, we live-tweeted, hashtagged and posted pics more aggressively than ever, and the results we achieved highlighted a few best practices that we’ll take with us into our spring tradeshow season. For those interested in adapting a winning social media strategy for your next event, remember these tips:

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March 28, 2017

The recent attempt at passing a healthcare reform bill through the House of Representatives highlights both the widely divergent opinions on the ACA as well as the strong desire among many legislators on both sides to find ways to improve the way healthcare works for many of their constituents. I hope this will be an opportunity to build a coalition for rational healthcare reform that includes strong representation from both sides of the aisle. Could that even be possible? I think the answer to that question depends on where you think our political leaders see public opinion headed. 

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March 20, 2017

Over the past few weeks at Aria Marketing, we’ve been fortunate enough to bring on three new members of the public relations team. And, we thought a fun way to welcome Account Executives Ashley Owen and Risha Tyagi, and Account Coordinator Norissa Morse, would be with an old-school ice-breaker: Two Truths and a Lie. Thankfully, they were up for the challenge. Check out their responses and see if you can guess which ones are the lies!

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