September 7, 2018
By Serena Bronda
Who said that August is a slow news month? Actually, our team here at Aria has been busy scheduling media interviews, securing coverage wins and getting ready for our clients’ upcoming fall events. Now that we’ve said goodbye to fun “Summer Fridays” spent at the beach, let’s take a look at our top wins for this month:
Read MoreSeptember 21, 2017
By Norissa Morse
Throughout the year, Aria Marketing participates in a variety of charity events to give back to the local community and spread awareness of important causes. Often, we try to find organizations that align in some way with our PR agency’s focus on healthcare. Our most recent charity involvement has been with The Jimmy Fund, a non-profit organization that raises funds to support research and technology for Boston's Dana-Farber Cancer Institute. Aria made it our mission to raise at least $3,500 as a team and walk the Boston Marathon® Jimmy Fund 10K on September 24th. To date, we have surpassed our goal and kept the momentum going. Getting there wasn’t easy, but there were a few successful tactics we employed which we thought we’d share to help inspire other companies in their fundraising efforts.
Read MoreSeptember 15, 2017
I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.
Read MoreSeptember 7, 2017
By Serena Bronda
This summer is flying by! But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.
Read MoreSeptember 1, 2017
By Danielle Johns
Sadly, the dog days of summer are coming to an end and fall is right around the corner here in Boston. But before we trade the swimsuits for sweaters, we thought we’d take a look back at our favorite part about the summer here at Aria: Summer Fridays! Summer Fridays are one of our team’s favorite perks, as each employee gets a day off every other Friday throughout July and August.
How did our team take advantage of these extra days off? By traveling, of course! Following are some of the highlights from our team:
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