July 18, 2018

If a picture is worth a thousand words, then an Instagram account must be worth a million, right? Using my favorite mobile app as a guide, I got to know more about Aria’s two newest team members: account executive Courtney Landi and account coordinator Kahler Buckley. Here’s what I learned:

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October 17, 2018

When we re-launched Aria Marketing four years ago, the leadership team had a unique opportunity to rebuild the company and its culture. We looked back at the previous fifteen years and reflected on what was working and where there was opportunity for improvement. We kept some stuff, ditched some other stuff, and tried some new stuff. For this blog post, I wanted to share some of the initiatives we undertook that garnered the most and quickest positive responses from staff.

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April 2, 2018

Facebook has been in hot water ever since the news broke that Cambridge Analytica, a political data consulting firm, harvested private data on over 50 million Facebook users without the users' permission. This is just one of many scandals that Facebook has had to weather recently, including recent criticism over the role it played in the 2016 election. With the #DeleteFacebook movement gaining momentum, and brands such as Tesla and Pep Boys removing their company pages from the platform, Facebook is facing a massive PR nightmare.

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November 22, 2017

As we gear up for the holiday season and the start of 2018, it’s a perfect time to reflect on the past year and everything we’re grateful for. That’s why we want to give thanks to 10 blogs, and the people behind them, that we think do a superb job drilling down into the complexities of healthcare IT, and highlighting how exciting, innovative, and inspiring this industry can be.

 

After our combined decades of experience in the business, we know a great healthcare blog when we see it. Here are our 10 favorites:

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June 2, 2016

At Aria, we’ve worked with plenty of large, multi-national companies, but few can match the enormity of IBM. Since the launch of IBM Watson Health just over a year ago, Aria has played a role in introducing the company and its executives to eager journalists and key influencers in the healthcare industry.

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November 27, 2017

I’m going to let you in on one of our secrets for success. As a smaller PR agency, we know we can’t do it all. So, we’ve partnered with some amazing companies to help expand our capabilities and add value for our clients. One such partner is Altos, a digital marketing agency whom we bring in for client projects such as website design. We think they’re the best in the biz, which is why I reached out to Altos Creative Director, Justin Martin, to see if he could share his top website design tips with our blog readers. Lucky for us, he obliged. So, take it away, Justin:

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October 24, 2018

Fall is a wonderful time of year in Boston. Leaves are changing colors, apples are ripe for the picking, and this year, our beloved Red Sox are playing in the World Series. Likewise, the autumnal season brings exciting changes to Aria: this month we welcomed our newest Senior Account Executive, Cate Hannum! I sat down with Cate to get to know her better and talked everything from books and movies to travel and future goals. Here are ten things I learned about the newest addition to Team Aria:

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September 18, 2015

 

Brittney Darner joined the Aria team as an account executive (this past July. In just a couple of months, we’ve gotten to know her a whole lot better and want to share some of her interests, hobbies and quirky characteristics – some of which may surprise you for a 22-year old PR newbie. Here’s our list of top ten fun facts about Brittney:

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May 8, 2017

April was a busy month for Aria. Not only did Boston experience summer-like temperatures, but the Boston Marathon was a great success and some of our professional sports teams made it to the playoffs. Aria’s clients had some pretty big wins as well, here’s a recap of April highlights!

 

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May 10, 2018

By Serena Bronda

April was another busy, but successful month here at Aria. While Aria’s executive team attended HITMC18, the rest of the company was back at home working hard on securing some great results for our clients. Here are a few highlights from the past month:

 

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July 25, 2018

By Courtney Landi

Here at Aria we have a number of #workperks that keep us motivated, on task and well nourished (so many snacks!). One of my personal favorites has to do with Aria’s location. Aria is housed within a converted mill building just steps away from entrances to the Newton Conservators walking trails. These trails wind along the Charles River and provide a beautiful, relaxing space for a mid-day break. Curious as to what else Aria offers? Well, there is too much to fit into one blog post, but check out some Aria team favorites below!

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May 4, 2017

As we mentioned in our last post, we asked our interns, Gaby and Alex, to recap their internship experience at Aria Marketing. Below is Alex’s summary of her time with us.

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November 27, 2018

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

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March 27, 2018

Healthcare-Focused PR Agency Continues to Grow to Support New Business in 2018

 

 

Boston, MA – March 27, 2018 – Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, a company transforming the financial experience of care, and makes strategic hires to help support both new and existing clients.

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March 27, 2018

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

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September 7, 2018

By Serena Bronda

Who said that August is a slow news month? Actually, our team here at Aria has been busy scheduling media interviews, securing coverage wins and getting ready for our clients’ upcoming fall events. Now that we’ve said goodbye to fun “Summer Fridays” spent at the beach, let’s take a look at our top wins for this month:

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September 7, 2017

By Serena Bronda

This summer is flying by!  But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.

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June 20, 2017

There is a plethora of social media platforms to choose from nowadays, but it can be difficult to determine which to leverage for your business. When it comes to healthcare IT, matching the social platform with the business goal you are trying to achieve (e.g. attracting customers, prospects and employees) is key. In this post we will review three newer social media applications and explain which marketing goals each can help you achieve.

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August 1, 2017

Meet the newest member of the Aria team, Account Coordinator, Serena Bronda. In getting to know Serena, we’ve learned that she has lived in some amazing places. So, I thought this blog post would be a great excuse to find out a bit more about her experiences around the world.

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July 6, 2015

By Chanel Benoit

The sun is shining and Summer Fridays are in full effect, but that doesn’t mean our PR machine has slowed down. We’ve kept plenty busy over the last few weeks, lining up media interviews and securing feature coverage for our clients in top-tier healthcare trades and business pubs. With four clients in tow, we also made a splash at the biggest healthcare finance tradeshow of the year, HFMA ANI! Here’s to our first Aria Client Catch-Up!

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