The Pitch

The Aria team’s musings on public relations, healthcare and anything else that strikes our fancy.

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10 Common Writing Mistakes Healthcare IT Writers Must Avoid

10 Common Writing Mistakes Healthcare IT Writers Must Avoid

Healthcare IT has its own terminology, abbreviations, and style conventions — here are ten of the most common writing mistakes to watch out for.
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How to Start a Blog: Tips for Crafting and Promoting Content That Gets Noticed

How to Start a Blog: Tips for Crafting and Promoting Content That Gets Noticed

Getting a blog off the ground can be daunting — these five tips will help you craft and promote content that gets noticed.
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Should You Issue a Press Release? A Practical Checklist for PR Professionals

Should You Issue a Press Release? A Practical Checklist for PR Professionals

“Should we do a press release on this?” A practical checklist to help you decide whether your news is actually press release worthy.
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