With Thanksgiving right around the corner, gratitude is on all our minds. One thing the Aria team is thankful for this year is our newest Account Coordinator, Devyn Andrews, who joined the team in October. In order to get to know Devyn, I sat down with her to learn about her hobbies, passions, and her experience in the healthcare industry. Read on to learn more!

As a healthcare public relations agency, we at Aria Marketing are certainly no strangers to reactive pitching opportunities. When the Department of Health and Human Services releases a new draft plan, we are ready to pitch our clients’ expertise on how the rules might impact the industry. When a new data breach is reported, we know which reporters will want to hear from an expert on what went wrong and how other organizations can prevent such an incident. However, while politics and healthcare are deeply intertwined, it is not every day that we pitch a client to discuss a potential national security threat. The U.S. drone strike that killed Iranian general Qassem Soleimani in January, however, presented that opportunity.

As we gear up for the holiday season and the start of 2018, it’s a perfect time to reflect on the past year and everything we’re grateful for. That’s why we want to give thanks to 10 blogs, and the people behind them, that we think do a superb job drilling down into the complexities of healthcare IT, and highlighting how exciting, innovative, and inspiring this industry can be.

After our combined decades of experience in the business, we know a great healthcare blog when we see it. Here are our 10 favorites:

One of the best parts about working at a virtual healthcare IT PR agency is using creative means to build relationships with our colleagues and get to know them better outside of the day-to-day workflow. Recently, I connected with our newest Account Executive to learn what makes her tick and what is of interest. Read on for more about Janee.

Looking ahead to 2021, I am expecting an improvement from 2020.  I know that is not saying much, but there are a lot of crazy dynamics at play in the healthcare industry and the economy as a whole, so it’s very hard to say what to expect, except a lot of change.  That said, here’s what I am watching for in the year to come:

Envisioning what the healthcare industry may hold for us in 2022 feels like a daunting task.  There are so many forces at work – mostly pandemic-related – that it can seem like a very uncertain future.  While there will be plenty of surprises, I’m sure, I think we have a lot of strong evidence for a few trends that are really taking hold which we can expect to continue in the new year. 

At Aria, we’ve worked with plenty of large, multi-national companies, but few can match the enormity of IBM. Since the launch of IBM Watson Health just over a year ago, Aria has played a role in introducing the company and its executives to eager journalists and key influencers in the healthcare industry.

It has been more than a year since HHS proposed a set of rules to improve electronic healthcare data interoperability among payers, providers and patients. With the rules expected to roll out later this month, healthcare providers and payers will be required to implement open data-sharing technology to improve access to patient information. The rules require health plans to offer patients and clinicians access to their medical claims and health information, but providers will also be on the hook to increase patient access; as non-compliant physicians will be included in a public report that consumers could reference when selecting a provider. Here at Aria, these proposed rules have been a hot topic of conversation for a couple of our clients in particular.

COVID-19 has made healthcare policy the hot topic of the 2020 election. As healthcare public relations professionals, it’s always top of mind for us and our clients. We’ve got two very different candidates heading into the November election: President Donald Trump (R) and former Vice President Joe Biden (D). Let’s take a look at how they match up on key issues:

For Public Relations professionals, each day brings new tasks and challenges. It can become pretty hectic, which is why Aria’s upper management team likes to sprinkle in fun activities whenever possible. Account Coordinators (ACs) and Account Executives (AEs) like me are tasked with a variety of projects daily, and though no day is the same, we thought it would be fun to share what a “typical” day at Aria Marketing might look like.

April was another busy, but successful month here at Aria. While Aria’s executive team attended HITMC18, the rest of the company was back at home working hard on securing some great results for our clients. Here are a few highlights from the past month:

Everywhere you look in Boston (including outside Aria’s windows), flowers are peeking through the earth and blooming on branches. Similarly, our clients are popping up all over top-tier publications. Take a look at the freshest picks of our clients’ news, announcements and coverage from last month:

A frostbite-like rash on feet or hands is just one potential symptom of the novel coronavirus. If you search Google Images for the colloquial term, “COVID toe,” you’ll find dozens of photos of toes with reddish or purplish splotches – almost entirely on white skin. You’ll likely have to scroll and scroll before finding a single image of brown or black skin. (That is, if you find one at all.)

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it has been named one of the Best PR Firms in Boston by Expertise, a research organization and publisher of top-ranking local business lists. This recognition comes at a pivotal time for the agency as it continues to experience a rise in demand for its services in response to the coronavirus disease 2019 (COVID-19). As a thought leadership-driven healthcare PR agency, Aria is uniquely positioned to support the healthcare industry during this time of crisis.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its CEO, Scott Collins, was selected to participate in a breakout panel at the annual Healthcare and IT Marketing Conference (HITMC), which takes place January 31-February 3 in Las Vegas, NV.

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.