May 6, 2021

The Aria team has been working remotely since March of 2020. Of course, this transition came with initial challenges but we are fortunate to be in a profession where we can secure results for our health IT clients from anywhere with a WiFi connection. Despite the tumultuous nature of past year, it has been one of steady growth for Aria, and we are excited that we were able to welcome many new faces to the team!

 

Maddi Larsen, account coordinator and trivia superstar, joined Aria at the beginning of 2021. I had the pleasure of catching up with her to discuss quarantine hobbies, her background, and why she moved across the country to Boston:

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July 22, 2020

As most of us in the healthcare IT sphere know, telehealth adoption has exploded thanks to COVID-19. In fact, according to a recent survey from our client Kyruus, 75% of patients had their first virtual visit in 2020 and Frost & Sullivan forecasts a sevenfold growth in telehealth usage by 2025.

 

At the start of the pandemic, Office for Civil Rights (OCR) at the Department for Health and Human Services (HHS) eased some HIPAA security rules to aid with the rapid shift to virtual care, particularly specifically allowing health systems to use non-compliant remote communication technology such as Zoom, Skype or FaceTime without facing penalties. While the move sped up the adoption of telemedicine, it didn’t eliminate the security and privacy risks associated with them.

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June 28, 2017

As a political junkie and a healthcare public relations professional I have followed the healthcare debate with keen interest, and I have been anticipating the day when we would finally have a serious political discussion about how best to fix or replace the ACA.  Sadly, even as we remained hopeful a decision would be made pre-Independence Day break, the Senate decided to delay the vote and now we are barely having that conversation.

 

So, I thought it might be useful to use the occasion of the new Senate Republican healthcare bill to bring-up a few relevant issues that seem to be getting left out of the conversation:

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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January 24, 2020

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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June 30, 2016

This week, our team jetted to Vegas for Aria’s second biggest industry trade show of the year, HFMA ANI. As we announced in our latest press release, Aria represented seven leading healthcare finance and technology companies at the show, including Craneware, Docent Health and Capto. Aside from eating some great food and doing a little gambling, our crew spent their time running around the event floor staffing media interviews, attending sessions, and taking part in all the onsite action. Check out some of our client highlights from the show:

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January 26, 2018

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

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October 5, 2018

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

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October 6, 2017

The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.

 

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June 4, 2021

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

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April 18, 2019

Springtime is finally here in Boston, and along with it came some rain, the promise of summer, and our new intern, Sean Chase. We welcomed Sean to the Aria team for the spring semester, and we are happy to announce he has decided to stay for the summer. I sat down with Sean to learn a bit more about him, and in order to get all the details, I decided to ask him the five W’s (and one H) – who, what, when, where, why, and how? Read on to learn more!

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November 13, 2020

Earlier this week, the Supreme Court heard arguments regarding the constitutionality of the Affordable Care Act (ACA), aka Obamacare, which could have a major impact on the U.S. healthcare system. While the ACA has faced many legal challenges and Congress has made numerous attempts to repeal it since its passage in 2010, the current case before the Supreme Court is the closest it has come to being completely overturned.

 

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September 27, 2019

Interoperability is a consistently hot topic in healthcare, and as a PR firm specializing in healthcare IT thought leadership PR and marketing, we often find ourselves thinking and writing about its potential industry impact.

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November 6, 2020

It has been a whirlwind few weeks in the healthcare industry (and the whole country) between the resurgence of the COVID-19 pandemic and the 2020 presidential election. However, we shouldn’t let this news totally overshadow another important headline in the health IT space: “ONC pushes back compliance dates for info-blocking rule.”

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April 11, 2019

By Kelsey Pearse

While podcasts have been around for more than a decade, with the emergence of smartphones, streaming services and virtual home assistants (aka Amazon, Alexa), podcasts have only recently become part of our daily routine. In fact, Apple downloads surpassed 50 billion last year alone!

 

With over half a million podcasts available in close to 100 languages, this genre of social media is growing daily. I took a step back to figure out what all the hype is about and came up with the following three takeaways:

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December 20, 2016

Six months ago, Aria Marketing welcomed me with open arms as a new-to-the-industry intern to join their team of PR pro’s, and I have been grateful for that moment every day since. Coming in with little knowledge of healthcare IT, and limited PR experience, Aria Marketing showed me the ropes and introduced me to the ever-changing world of healthcare PR. 

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January 20, 2017

Celebrities are doing it, your kids are doing it, the media is doing it, and even the president is doing it! These days, it seems like everyone is communicating in 160 characters or less. But should your business be #tweeting? We get this question a lot from our healthcare IT clients, and the answer is “yes” – as long as you are tweeting strategically. Companies from every industry are now utilizing Twitter to increase brand awareness and connect with target audiences. Here are the top six reasons why we think your healthcare company should get a handle (Twitter handle that is) on the popular social media platform:

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October 24, 2019

Why the Biggest Threat to Your Health Could Be Cybercrime

 

October is National Cybersecurity Awareness Month. While companies across all industries ought to be concerned with protecting data, it is particularly important to do so in healthcare. For nearly ten years, Aria has served as the public relations agency of record for CynergisTek, a leader in cybersecurity, privacy, and compliance in healthcare. As a result, we’ve become particularly attuned to the various risks and threats that healthcare providers, health IT companies, and patients face every day. Here are a few reasons why healthcare organizations need to prioritize the privacy and security of the data they manage, this month and beyond:

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February 26, 2021

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.

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