February 9, 2018

By Larisa Bowser

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

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February 21, 2019

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

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August 16, 2017

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

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August 11, 2017

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:

 

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July 12, 2017

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

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July 12, 2018

By Kelsey Pearse

The temperatures in Boston certainly hit some record highs in June, and adding to the heat, our clients had some sizzling results all month long. So grab your sunglasses and take a look at some our top client wins throughout the month of June:

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July 11, 2019

By Sean Chase

It may have taken until the end of June to reach warm, summer temperatures, but unlike Mother Nature, Aria didn’t wait to heat things up as we secured top-notch coverage for our clients throughout the month. Check out our clients’ top wins from June below:

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March 25, 2020

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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June 8, 2018

By Risha Tyagi

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

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July 22, 2020

As most of us in the healthcare IT sphere know, telehealth adoption has exploded thanks to COVID-19. In fact, according to a recent survey from our client Kyruus, 75% of patients had their first virtual visit in 2020 and Frost & Sullivan forecasts a sevenfold growth in telehealth usage by 2025.

 

At the start of the pandemic, Office for Civil Rights (OCR) at the Department for Health and Human Services (HHS) eased some HIPAA security rules to aid with the rapid shift to virtual care, particularly specifically allowing health systems to use non-complaint remote communication technology such as Zoom, Skype or FaceTime without facing penalties. While the move sped up the adoption of telemedicine, it didn’t eliminate the security and privacy risks associated with them.

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June 28, 2017

As a political junkie and a healthcare public relations professional I have followed the healthcare debate with keen interest, and I have been anticipating the day when we would finally have a serious political discussion about how best to fix or replace the ACA.  Sadly, even as we remained hopeful a decision would be made pre-Independence Day break, the Senate decided to delay the vote and now we are barely having that conversation.

 

So, I thought it might be useful to use the occasion of the new Senate Republican healthcare bill to bring-up a few relevant issues that seem to be getting left out of the conversation:

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May 21, 2020

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

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January 24, 2020

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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June 30, 2016

This week, our team jetted to Vegas for Aria’s second biggest industry trade show of the year, HFMA ANI. As we announced in our latest press release, Aria represented seven leading healthcare finance and technology companies at the show, including Craneware, Docent Health and Capto. Aside from eating some great food and doing a little gambling, our crew spent their time running around the event floor staffing media interviews, attending sessions, and taking part in all the onsite action. Check out some of our client highlights from the show:

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January 26, 2018

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

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October 5, 2018

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

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October 6, 2017

The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.

 

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April 18, 2019

Springtime is finally here in Boston, and along with it came some rain, the promise of summer, and our new intern, Sean Chase. We welcomed Sean to the Aria team for the spring semester, and we are happy to announce he has decided to stay for the summer. I sat down with Sean to learn a bit more about him, and in order to get all the details, I decided to ask him the five W’s (and one H) – who, what, when, where, why, and how? Read on to learn more!

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