Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

As we tread uncharted waters amid the coronavirus outbreak, many of us are all dealing with very serious anxieties related to infection risk, a continued economic downturn, and more. To make things more complex, we are largely cutting ourselves off from most in-person human contact.

As we begin the New Year, we can’t help but do some reflecting. So, for this first blog post of 2018, I sat down with an Aria veteran, EVP Jessica Cohen, to uncover some of the lessons she has learned working in healthcare PR, her thoughts on the changing industry, and why she has called Aria home for more than a decade.

The change of administration resulting from the November election will surely have big implications for the healthcare industry.  Just how big remains to be seen, as Georgia’s two Senate seats and the fate of the Senate majority remain in question.  With or without the Senate, the Biden administration will have a very different agenda than the previous administration with regard to the future of the ACA, pharmaceutical pricing, and many other issues at hand for the US healthcare system.

I started working at Aria Marketing just over a month ago, and one of the first things that impressed me about the company is that there are so many people who have become “Aria lifers” (Scott, Jessica, Ross, Nancy, Chanel and Katie). So, I set out to find out what keeps people at this PR agency. Is it the #BreakfastWednesdays (a habit hard to break, once you get used to it), the diversity that each one of Aria’s clients brings to the table, the continuously evolving and exciting field of healthcare, the energetic and passionate  team, or Aria’s monthly #HappyHour event? To get to the bottom of the “Aria lifer” trend, I decided to go right to the source(s). Here’s what they had to say:

Over the past 15 years, LinkedIn has changed the way people network, interact with their professional audience and even apply/recruit for job openings. With more than 500 million professionals actively using the site, getting your company onboard should be a no-brainer. While we can digress into a number of different uses of this professional platform, this blog will focus on our top recommendations for leveraging LinkedIn for your organization.