May 26, 2017
Over the past 15 years, LinkedIn has changed the way people network, interact with their professional audience and even apply/recruit for job openings. With more than 500 million professionals actively using the site, getting your company onboard should be a no-brainer. While we can digress into a number of different uses of this professional platform, this blog will focus on our top recommendations for leveraging LinkedIn for your organization.
- Tap your thought leaders: To keep your followers engaged and informed, LinkedIn is a great forum to broadcast ideas or confirm an industry trend. For our healthcare technology company clients, we recommend utilizing the LinkedIn tools and publishing platform to elevate their executives into LinkedIn influencers.
- Rapid response: Weigh in on relevant and timely events taking place in your industry. For example, if you have a CEO with an expertise in health insurance, you’re going to want to comment on the latest news to come out of CMS.
- Share big company news: Another way to give followers a glimpse into your company culture is by sharing internal updates, such as hiring a new team member, onboarding of a client, etc. It’s an easy way to do PR for your own company.
- Recruit your future team: Unlike Facebook, Twitter or Instagram, LinkedIn is made for networking in a strictly professional environment. This is a relatively safe space to ‘stalk’ a future employee or employer.
- Expand your network: LinkedIn reaches more than 200 countries and territories, so when it comes to networking and engaging with customers, prospects and peers – the sky’s the limit! A popular feature on LinkedIn (and any other social media outlet) is the ability to see mutual connections, which gives users a better idea of who is well connected and part of which industry.
- Lead generation: The website has also developed marketing tools to further support companies that are interested in advertising and lead gen campaigns. The more money you are willing to spend, the more options become available.
Eventually, LinkedIn will expand and perfect additional features – like Jobs, Groups, Salary and Learning – to become a comprehensive platform providing a range of professional tools. Naturally, the resources on LinkedIn differ on the basis of your location and industry, but ultimately this platform combines the ever-evolving world of social media with features focused on professional networking. So, whether you are an employer or an employee, you absolutely want to jump on this train.