August 30, 2016
By Ross Homer
Veteran PR pros can remember a time when there was a clear delineation between paid and earned (unpaid) media opportunities. The two were kept separate with reporters focused solely on editorial content while sales and marketing reps handled advertising. But, as we in the industry know today, those days of separating “church and state” are but a memory. The rise of content marketing and increasing popularity of advertorial articles, coupled with tougher economic times for the news media, has led to a blurring of the lines – to the point where it is sometimes hard to tell if you are reading an earned piece of content or a paid placement.
Read MoreAugust 22, 2016
By Katie Schur
One of the perks of working at Aria is our generous anniversary program. To celebrate my three-year anniversary at the agency, I was awarded the opportunity to attend a conference anywhere in the country. I selected a two-day master’s writing workshop titled, “Not Your Father’s Press Release,” hosted by PR Writing Consultant, Anne Wylie, in Portland, Oregon.
Read MoreAugust 15, 2016
By Taylor VerMeer
Here at Aria, we spend a lot of time strategizing and executing the best ways to publicize our clients, but rarely get a chance to brag about the people we work with every day that help us bring our ideas to life. To find out how the other half lives, we sat down with Jana Langhorne, Director of Marketing and Sales at CynergisTek, to get her take on working with Aria.
Read MoreAugust 8, 2016
By Jessica Cohen
It was several years ago that I sat down with my partners to revise Aria’s employee handbook. When we reached the section on maternity and paternity leave, I was shocked to read Massachusetts’ leave requirements. In short, the law did nothing more than ensure some level of job security. It did not guarantee women or men compensation during their time off. At the time, having a baby wasn’t even on my radar, but I knew that there was something fundamentally wrong with this. Most Americans can’t afford to stop receiving a paycheck while they take off the time needed to recover from giving birth and bond with their infant. I was happy to read this week that Massachusetts has a bill in front of the House of Representatives that if passed, will protect employees who must take time off from work to care for a new child. It reaffirmed for me how important it was that back in 2013 my partners and I established our own generous, supportive, inclusive and flexible leave policy.
Read MoreAugust 1, 2016
By Brittney Darner
Things are heating up – both outside in the sizzling summer sun, and in the Aria office! We’re keeping busy by engaging with new companies, securing stellar coverage for clients and preparing for lots of events in the months ahead. Check out some of our July successes:
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