January 25, 2017
By Katie Schur
We’re excited to be representing a dozen innovative companies at the largest health IT event of the year, HIMSS17. We’re busy developing press and news strategies, creating compelling messaging and working to connect our clients with key industry influencers. As a result of our efforts last year, we secured over 100 press and analyst meetings, and we’re looking forward to breaking that record this year. But, before we pack our bags and head to Orlando, here’s a few of the topics (in hashtag form) that we’re most excited to talk about at the show.
Read MoreJanuary 20, 2017
By Brittney Darner
Celebrities are doing it, your kids are doing it, the media is doing it, and even the president is doing it! These days, it seems like everyone is communicating in 160 characters or less. But should your business be #tweeting? We get this question a lot from our healthcare IT clients, and the answer is “yes” – as long as you are tweeting strategically. Companies from every industry are now utilizing Twitter to increase brand awareness and connect with target audiences. Here are the top six reasons why we think your healthcare company should get a handle (Twitter handle that is) on the popular social media platform:
Read MoreJanuary 5, 2017
By Krysta Ferry
While there were moments that we thought 2016 might never end, it finally has! As we embark on what we hope will be a successful 2017, let’s take a final look back at 2016 and some December results we achieved for our clients that deserve recognition:
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