October 17, 2018

When we re-launched Aria Marketing four years ago, the leadership team had a unique opportunity to rebuild the company and its culture. We looked back at the previous fifteen years and reflected on what was working and where there was opportunity for improvement. We kept some stuff, ditched some other stuff, and tried some new stuff. For this blog post, I wanted to share some of the initiatives we undertook that garnered the most and quickest positive responses from staff.

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April 2, 2018

Facebook has been in hot water ever since the news broke that Cambridge Analytica, a political data consulting firm, harvested private data on over 50 million Facebook users without the users' permission. This is just one of many scandals that Facebook has had to weather recently, including recent criticism over the role it played in the 2016 election. With the #DeleteFacebook movement gaining momentum, and brands such as Tesla and Pep Boys removing their company pages from the platform, Facebook is facing a massive PR nightmare.

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June 2, 2016

At Aria, we’ve worked with plenty of large, multi-national companies, but few can match the enormity of IBM. Since the launch of IBM Watson Health just over a year ago, Aria has played a role in introducing the company and its executives to eager journalists and key influencers in the healthcare industry.

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November 27, 2017

I’m going to let you in on one of our secrets for success. As a smaller PR agency, we know we can’t do it all. So, we’ve partnered with some amazing companies to help expand our capabilities and add value for our clients. One such partner is Altos, a digital marketing agency whom we bring in for client projects such as website design. We think they’re the best in the biz, which is why I reached out to Altos Creative Director, Justin Martin, to see if he could share his top website design tips with our blog readers. Lucky for us, he obliged. So, take it away, Justin:

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October 24, 2018

Fall is a wonderful time of year in Boston. Leaves are changing colors, apples are ripe for the picking, and this year, our beloved Red Sox are playing in the World Series. Likewise, the autumnal season brings exciting changes to Aria: this month we welcomed our newest Senior Account Executive, Cate Hannum! I sat down with Cate to get to know her better and talked everything from books and movies to travel and future goals. Here are ten things I learned about the newest addition to Team Aria:

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September 18, 2015

 

Brittney Darner joined the Aria team as an account executive (this past July. In just a couple of months, we’ve gotten to know her a whole lot better and want to share some of her interests, hobbies and quirky characteristics – some of which may surprise you for a 22-year old PR newbie. Here’s our list of top ten fun facts about Brittney:

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May 8, 2017

April was a busy month for Aria. Not only did Boston experience summer-like temperatures, but the Boston Marathon was a great success and some of our professional sports teams made it to the playoffs. Aria’s clients had some pretty big wins as well, here’s a recap of April highlights!

 

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May 10, 2018

By Serena Bronda

April was another busy, but successful month here at Aria. While Aria’s executive team attended HITMC18, the rest of the company was back at home working hard on securing some great results for our clients. Here are a few highlights from the past month:

 

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May 2, 2017

This spring, Aria had the pleasure of having two interns support the public relations team. Both Gaby and Alex worked directly with Aria account executives on a range of activities, including media monitoring, media research and social media support. Before their internship programs come to an end, we sat down with the colleague students and talked to them about their semester at Aria. Following is Gaby’s summary of her experience at Aria:

 

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November 27, 2018

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

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March 27, 2018

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

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September 7, 2018

By Serena Bronda

Who said that August is a slow news month? Actually, our team here at Aria has been busy scheduling media interviews, securing coverage wins and getting ready for our clients’ upcoming fall events. Now that we’ve said goodbye to fun “Summer Fridays” spent at the beach, let’s take a look at our top wins for this month:

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June 20, 2017

There is a plethora of social media platforms to choose from nowadays, but it can be difficult to determine which to leverage for your business. When it comes to healthcare IT, matching the social platform with the business goal you are trying to achieve (e.g. attracting customers, prospects and employees) is key. In this post we will review three newer social media applications and explain which marketing goals each can help you achieve.

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August 1, 2017

Meet the newest member of the Aria team, Account Coordinator, Serena Bronda. In getting to know Serena, we’ve learned that she has lived in some amazing places. So, I thought this blog post would be a great excuse to find out a bit more about her experiences around the world.

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July 14, 2016

By Danielle Johns

Summer is in full swing here at Aria! Our team got to kick off the summer in style in Las Vegas at HFMA ANI (check out our full recap) and we are all enjoying the start of our Summer Fridays. As we soak up the sun, we’re reflecting on the accomplishments of our clients from the past month. If you’re lounging by the pool, why not check out a few of our highlights:

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September 21, 2017

Throughout the year, Aria Marketing participates in a variety of charity events to give back to the local community and spread awareness of important causes. Often, we try to find organizations that align in some way with our PR agency’s focus on healthcare. Our most recent charity involvement has been with The Jimmy Fund, a non-profit organization that raises funds to support research and technology for Boston's Dana-Farber Cancer Institute. Aria made it our mission to raise at least $3,500 as a team and walk the Boston Marathon® Jimmy Fund 10K on September 24th. To date, we have surpassed our goal and kept the momentum going. Getting there wasn’t easy, but there were a few successful tactics we employed which we thought we’d share to help inspire other companies in their fundraising efforts.

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December 4, 2018

Welcome to Corner Office – a new series on The Pitch featuring a Q&A with our President Scott Collins. For our inaugural column, we sat down with Scott to talk about healthcare trends that will capture the media’s attention in 2019.

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January 12, 2018

December is the most wonderful time of the year, and not just because of all the holiday cheer. We had some excellent client successes throughout the month, which was a perfect way to close out a great 2017 and welcome more PR wins in 2018. Here are our highlights from December:

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June 14, 2017

I recently sat down with Aria’s Executive Vice President, Jessica Cohen, to learn about her successes and challenges to date as a woman in business. At just 34 years old, Jessica has proven that young women can make it to the top in the male-dominated world of healthcare and in the increasingly competitive PR industry. Below are some of the insights she shared to help guide and empower other young women working to make their mark.

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March 9, 2018

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

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