Aria hit the ground running this year, securing excellent coverage for our clients in a number of high-profile publications in Q1. As a leading healthcare IT public relations agency, Aria is driving focused thought leadership opportunities for all of our clients.

Here are some highlights from our first-quarter results:

As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

Welcoming in a new year is an excellent time to think about what went well, what didn't, and what we can do to improve the next 12 months. Similarly to how we strategize to be more impactful with our healthcare IT work, we use the new year to strategize and come up with new ways to maximize our own health and wellness. A few years ago, we had the idea to close our offices the week between Christmas and New Year’s; a perk for which we are all still very grateful.

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.

The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come.  However, there have been some silver linings, such as less pollution, normalization of remote work, accelerated use of telemedicine.  In our work, we have also seen a real boost for health care PR and thought leadership.  Healthcare and the ideas and technologies that make it work have become headline news, and while our clients have benefitted from the 24/7 COVID-19 news focus, we are starting to see the total dominance of that issue in the media begin to give way to interest in other stories.  As a result, we are working with our clients to start preparing to adapt their strategies to a next phase, where it’s not “all pandemic all the time,” and other news and ideas can get attention.

Happy Halloween! As Halloween is the time to share horror stories, we here at Aria came together to discuss the scariest and most ghastly PR nightmares we’ve seen this year. Bad press can kill, and as PR pros, we got the goosebumps watching these eights stories unfold this year:

Six months ago, Aria Marketing welcomed me with open arms as a new-to-the-industry intern to join their team of PR pro’s, and I have been grateful for that moment every day since. Coming in with little knowledge of healthcare IT, and limited PR experience, Aria Marketing showed me the ropes and introduced me to the ever-changing world of healthcare PR. 

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.

A couple of weeks ago, a few members of our team attended the annual Thrive Summit, put on by our client, Virgin Pulse. This three-day conference was jam-packed with inspiring wellness messages delivered through motivating keynotes, client testimonials and other informative sessions. Here are some of our takeaways and highlights.

After spraining my ankle in August, I started going to see Matthew Kraft, PT, DPT at Baystate Physical Therapy on a weekly basis to rehab my newly sprained ankle as well as strengthen my other previously broken ankle. He worked wonders and got me up and running (literally) – and also provided such great tips for addressing other bodily pains I was experiencing.

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

If I had to sum up the goals for The Pitch, I would say that they are:

• Provide useful information that helps healthcare marketing and PR professionals to do their work.
• Give our clients, employees, prospects and prospective employees a closer look at who we are, what we are interested in and what life is like at Aria.

As we begin the New Year, we can’t help but do some reflecting. So, for this first blog post of 2018, I sat down with an Aria veteran, EVP Jessica Cohen, to uncover some of the lessons she has learned working in healthcare PR, her thoughts on the changing industry, and why she has called Aria home for more than a decade.

I started working at Aria Marketing just over a month ago, and one of the first things that impressed me about the company is that there are so many people who have become “Aria lifers” (Scott, Jessica, Ross, Nancy, Chanel and Katie). So, I set out to find out what keeps people at this PR agency. Is it the #BreakfastWednesdays (a habit hard to break, once you get used to it), the diversity that each one of Aria’s clients brings to the table, the continuously evolving and exciting field of healthcare, the energetic and passionate  team, or Aria’s monthly #HappyHour event? To get to the bottom of the “Aria lifer” trend, I decided to go right to the source(s). Here’s what they had to say: