As we look back at our biggest PR wins of the year, it becomes clear that one of the most successful strategies we deployed for clients centered on leveraging and packaging up data. One client that has seen the positive outcome of this strategy year over year is Kyruus. For the third time, we partnered with them to help promote its annual Patient Access Journey Report (PAJR) via leveraging data and insights to highlight its market leadership. Below is a snapshot of the strategy we deployed and some highlights of the results garnered to date: 

December is the most wonderful time of the year, and not just because of all the holiday cheer. We had some excellent client successes throughout the month, which was a perfect way to close out a great 2017 and welcome more PR wins in 2018. Here are our highlights from December:

The holiday season may be over, but as we reflect upon December we are still filled with cheer from our clients’ results and our success throughout the month. Our team closed out 2018 strong and we can’t wait for more PR wins in the new year - bring on 2019! Below are our highlights from December:

As a healthcare PR agency, it’s our job to examine the latest industry trends and developments. One trend on the minds of many of our healthcare IT clients is the rapid rise of telehealth. The pandemic has accelerated telehealth’s adoption, but will things return to the way they were post-pandemic, or will this growth continue?

If we can conduct business virtually, educate our kids online and hang out with loved ones through a computer, what about seeing a doctor? Telemedicine is not new, but a 2021 study found one in three adults turned to telehealth in the wake of the pandemic with some providers reporting a 4000% uptick in virtual visits.

Yes, we’re more connected, but is that just on the surface? Let’s look at both sides of the equation.

I recently sat down with Aria’s Executive Vice President, Jessica Cohen, to learn about her successes and challenges to date as a woman in business. At just 34 years old, Jessica has proven that young women can make it to the top in the male-dominated world of healthcare and in the increasingly competitive PR industry. Below are some of the insights she shared to help guide and empower other young women working to make their mark.

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

February may be the shortest month of the year, but that didn’t stop Team Aria from securing top-notch results for our clients! From landing coverage of our clients’ news in top healthcare books to securing a record number of meetings at HIMSS19 with the industry’s top reporters and analysts, below are just a few of our clients’ February wins:

Just because Aria has (temporarily) gone virtual, that doesn’t mean we left our love of good eats at the office (though, we really, really miss Amarin)! Now that we have entered Phase 3 of the quarantine here in Massachusetts, more dining options are becoming available to us, which helps to take the sting out of this whole “working from home” thing – just a bit. Restaurants have taken a huge hit during this pandemic, and many will not survive the year without the increased support of their local communities. In that vein, I wanted to take an opportunity to profile a few of our team’s local favorite restaurants that are doing their part to keep the Aria crew nourished. Check them out!

Second only to my passion for healthcare, is my love for my favorite TV shows. While television can provide an escape from the craziness of the world, as a PR professional, I often find myself walking away from an episode with key takeaways to apply to the work I do here at Aria Marketing. Believe it or not, Netflix is a treasure trove of content on public relations. Here are four PR lessons we can learn from hit TV shows.

Meet the newest member of the Aria team, Senior Account Executive, Antonia Rutter. I was eager to learn more about Antonia, so I decided to ask some questions to get to know her better. In this blog, I’ll share some of what I learned:  

Top Tips for Designing a PR Agency Office Space

It seems like just yesterday that I was spending my days sorting through paint swatches and rug samples and testing out the latest ergonomically-designed desk chair (in addition to writing press releases, of course). But in fact, this month marks the third anniversary of our big move to a new office space located in an old mill in Newton’s Nonantum neighborhood. And, even more significantly, it marks three years since we officially became “the New Aria.”

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

As PR professionals, it’s our job to stay on top of the news so that we can find relevant story angles and leverage hot topics to guide our media relations outreach for clients. In the healthcare space, we are fortunate to have a number of great publications we read and work with every day, including Healthcare IT News, Becker’s Hospital Review and Medical Economics, to name a few.

But, besides reading the trades every day, there are other traditional and non-traditional outlets we turn to to learn more about the politics of healthcare, to take a deeper dive on a particular topic or to get the breaking news as it happens. Here are some of the sources we tap to stay “in the know” on all the latest and greatest issues in healthcare:

As my internship comes to a bittersweet close, I wanted to take the time to reflect on the amazing and rewarding experience I had here at Aria Marketing. Through the Northeastern University co-op program, I was able to join the Aria team as an intern, eager to begin my PR agency journey. Right away, Aria exposed me to every aspect of public relations, and I was immersed into the Aria culture.

On March 8, corporations and individuals across the globe will join forces to celebrate International Women’s Day (IWD). IWD is a day to honor women and their achievements and raise awareness about women's equality in the workforce and beyond. At Aria Marketing, we are in a unique and special situation in that 80% of our workforce is comprised of talented, supportive women who lift each other up every chance we get – something that differentiates Aria in the typically competitive PR agency world. In honor of this year’s IWD, I asked some of my colleagues to share who inspires them – or in other words, who are their “sheros” (she + hero). As you will see, my team finds inspiration from a wide range of women across the spectrum of professions:

The terms ‘fake news’ and ‘alternative facts’ have been thrown around for months now, and while your definition of what constitutes fake news may differ depending on your political leanings, the fact that these terms have risen to the top of national discourse is concerning. As PR professionals, it’s hard not to take a step back and examine how our role as communicators influenced the rise of fake news and alternative facts.

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below: