February 10, 2017

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 


  • CynergisTek was acquired by Auxilio, a leading provider of complete document workflow solutions and IT security services for the healthcare industry. On the day of the acquisition, CynergisTek and Auxilio executives were interviewed by six top-tier healthcare trades, including Modern Healthcare, Healthcare Informatics and Health Data Management. As a result of Aria outreach, the acquisition receive over 25+ media placements, including some hard-hitters such as Fortune and POLITICO
  • Softheon’s CEO, Eugene Sayan, shared the top four healthcare enrollment trends to watch in 2017 in HR.com’s January issue of Employee Benefits and Wellness (be sure to grab the print copy – it’s the cover story!). Additionally, Robert Miller, Managing Director of Healthcare Reform at Softheon, shared his insights on state-run insurance marketplaces in a post-election landscape with Becker’s Hospital Review
  • Kyruus announced its first enterprise customer and the appointment of two well-respected physicians to the Kyruus’ Clinical Advisory Board. Both announcements were featured in top-tier healthcare trades, including Becker’s Hospital Review and Health Data Management.
  • Tracy Currie, CEO of Capto Consulting, discussed how CFOs can help their healthcare organizations get the most out of population health management IT. Read the full story in HFMA’s CFO Forum.

We’re sure that February will continue the momentum for our clients, particularly as HIMSS17 is right around the corner! With over a dozen clients in attendance, our team has been fully immersed in #HIMSSanity, and we can’t wait to share our results.


Wondering how Aria Marketing can help elevate your PR and communications strategy?  Send us a note at info@ariamarketing.com



Blog post written by:
Danielle Johns
Author: Danielle Johns
Account Director