October 31, 2016
By Danielle Johns
Happy Halloween! As Halloween is the time to share horror stories, we here at Aria came together to discuss the scariest and most ghastly PR nightmares we’ve seen this year. Bad press can kill, and as PR pros, we got the goosebumps watching these eights stories unfold this year:
Read MoreOctober 26, 2016
October 24, 2016
One of the most consistently challenging aspects of executing a successful B2B PR program is engaging customers to participate. Customers are gold when it comes to PR and are essential to the success of a number of initiatives that are mainstays of a successful program, including:
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October 18, 2016
By Ross Homer
While most of our friends and family remain blissfully unaware of the convoluted Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) Quality Payment Program, we at Aria are all too familiar. In fact, several of our clients are leading authorities on MACRA, which is why we had been preparing for weeks for the impending announcement of the Final Rule (a major step in reforming how the health care system pays for care). The issue, however, was that no one knew when the Final Rule would actually be announced.
October 14, 2016
By Katie Schur
For those of you who don’t know our office manager, Nancy Callahan, she wears many hats. At Aria, she is involved with finance, HR, and more, but outside of work, Nancy has a taste for travel that has taken her all over the world. I recently sat down with Nancy to discuss her most memorable trips and get a glimpse into her favorite places to visit.
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