June 2, 2016

At Aria, we’ve worked with plenty of large, multi-national companies, but few can match the enormity of IBM. Since the launch of IBM Watson Health just over a year ago, Aria has played a role in introducing the company and its executives to eager journalists and key influencers in the healthcare industry.

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May 10, 2018

By Serena Bronda

April was another busy, but successful month here at Aria. While Aria’s executive team attended HITMC18, the rest of the company was back at home working hard on securing some great results for our clients. Here are a few highlights from the past month:

 

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September 7, 2018

By Serena Bronda

Who said that August is a slow news month? Actually, our team here at Aria has been busy scheduling media interviews, securing coverage wins and getting ready for our clients’ upcoming fall events. Now that we’ve said goodbye to fun “Summer Fridays” spent at the beach, let’s take a look at our top wins for this month:

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September 7, 2017

By Serena Bronda

This summer is flying by!  But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.

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July 6, 2015

By Chanel Benoit

The sun is shining and Summer Fridays are in full effect, but that doesn’t mean our PR machine has slowed down. We’ve kept plenty busy over the last few weeks, lining up media interviews and securing feature coverage for our clients in top-tier healthcare trades and business pubs. With four clients in tow, we also made a splash at the biggest healthcare finance tradeshow of the year, HFMA ANI! Here’s to our first Aria Client Catch-Up!

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July 14, 2016

By Danielle Johns

Summer is in full swing here at Aria! Our team got to kick off the summer in style in Las Vegas at HFMA ANI (check out our full recap) and we are all enjoying the start of our Summer Fridays. As we soak up the sun, we’re reflecting on the accomplishments of our clients from the past month. If you’re lounging by the pool, why not check out a few of our highlights:

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September 21, 2017

Throughout the year, Aria Marketing participates in a variety of charity events to give back to the local community and spread awareness of important causes. Often, we try to find organizations that align in some way with our PR agency’s focus on healthcare. Our most recent charity involvement has been with The Jimmy Fund, a non-profit organization that raises funds to support research and technology for Boston's Dana-Farber Cancer Institute. Aria made it our mission to raise at least $3,500 as a team and walk the Boston Marathon® Jimmy Fund 10K on September 24th. To date, we have surpassed our goal and kept the momentum going. Getting there wasn’t easy, but there were a few successful tactics we employed which we thought we’d share to help inspire other companies in their fundraising efforts.

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January 12, 2018

December is the most wonderful time of the year, and not just because of all the holiday cheer. We had some excellent client successes throughout the month, which was a perfect way to close out a great 2017 and welcome more PR wins in 2018. Here are our highlights from December:

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March 9, 2018

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

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October 27, 2017

As PR professionals, it’s our job to stay on top of the news so that we can find relevant story angles and leverage hot topics to guide our media relations outreach for clients. In the healthcare space, we are fortunate to have a number of great publications we read and work with every day, including Healthcare IT News, Becker’s Hospital Review and Medical Economics, to name a few.

 

But, besides reading the trades every day, there are other traditional and non-traditional outlets we turn to to learn more about the politics of healthcare, to take a deeper dive on a particular topic or to get the breaking news as it happens. Here are some of the sources we tap to stay “in the know” on all the latest and greatest issues in healthcare:

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July 18, 2017

…and no one is around to hear… you know the rest. It’s a philosophical question for the ages. I have a similar query for my marketing and PR colleagues. If you create a great piece of content, but no one sees it, does it even matter? We’ve all been told that content is king, and if that is in fact true, then distribution is surely queen. A king without subjects (like content without an audience) wouldn’t be much of a king at all.

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February 10, 2017

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 

 

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August 16, 2017

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

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August 11, 2017

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:

 

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July 12, 2017

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

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July 12, 2018

By Kelsey Pearse

The temperatures in Boston certainly hit some record highs in June, and adding to the heat, our clients had some sizzling results all month long. So grab your sunglasses and take a look at some our top client wins throughout the month of June:

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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December 11, 2017

As the beautiful foliage began falling from the trees outside, the Aria team was hard at work inside securing top-notch results for our clients which we wanted to share in this blog. Read about some of our clients’ latest PR wins for the month of November!

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December 13, 2018

By Julia Dakhlia

Thanksgiving has come and gone, but our clients still have much to be thankful for (like the team here at Aria)! Here are our clients’ biggest wins from this past month:

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November 10, 2017

By Kelsey Pearse

Halloween came and went, and on top of the plentiful amount of candy in the Aria office, we also secured some sweet results for our clients. So before we trade in our candy for stuffing and mashed potatoes, we wanted to share some of our top PR wins for the month of October.  

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