December 22, 2015
By Scott Collins
I’d like to say that it was a very good year, but I think that falls a little short of capturing the shear awesomeness of 2015 for Aria. (Also, I have heard the Sinatra heirs are extremely litigious.)
Read MoreDecember 16, 2015
By Jessica Cohen
As a PR professional, one of the questions I am asked almost every week is, “should we do a press release on this?” The short answer: if you have to ask, then it’s probably a no—and I am only being partially sarcastic! To elaborate, and provide some (hopefully) useful guidance, my team and I have come up with a handy press release checklist to help you determine whether or not your news is in fact press release worthy. Of course, there are exceptions to every rule, and maybe the exception is simply, “my boss really wants us to issue a release on this.” Fair enough! That said, below are some good questions to ask yourself before writing, or having your PR agency write, a press release:
Read MoreDecember 10, 2015
By Brittney Darner
The holidays may be upon us, but that doesn’t mean the Aria team is slowing down. November has been full of exciting news and updates from our clients! Before you snuggle into your holiday pj’s with some eggnog, check out our highlights from this month:
Read MoreDecember 3, 2015
By Olga Frech
Most of us hold the holiday season close to our hearts as it is a time to share gratitude for life’s blessings. It’s a time to celebrate with family, friends, and loved ones the things and people in our lives that we’re thankful for (and to enjoy delicious food)! Sadly, not everyone is fortunate enough to share in this bounty. Some don’t have enough food, or a place of their own to eat. Feeling grateful for the amazing year Aria has had, we came together as a team and decided that we wanted to support a local charity focused on fighting hunger and making a difference in our community.
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