December 22, 2015

I’d like to say that it was a very good year, but I think that falls a little short of capturing the shear awesomeness of 2015 for Aria.  (Also, I have heard the Sinatra heirs are extremely litigious.)


2015 had a few “firsts” in it for us. It was my first full year as president of Aria, which we thankfully survived.  It was our first full year in our new offices, which we love so much that we can barely remember the yoke of corporate architectural oppression under which we once labored. 


We also added some new staff to the Aria team which is exciting both because it means we are growing and because our new employees bring so many new ideas, creativity and personalities into the mix, which helps us deliver a better product for our clients.  I am also extremely grateful for the not so new faces that have stuck around.  We try very hard to make Aria a place that people love to work at and never want to leave, and when I look around the office and see folks that have been with us for 3 or 4 or 10+ years, it gives me a lot of pride.


Keeping staff is a really important part of being able to constantly improve our quality and efficiency, but the other side of that is keeping our clients, and it has been a really good year for that too.  This year we had client relationships that hit their 2, 3, 4, 5, 6 and even 7 year marks. That is a tremendous testament to the hard work our teams are doing, combined with the hard work our clients devote to making their PR and marketing programs sustainably successful. 


It’s hard to imagine a 2016 that could be any better than 2015 has been, but we have been doing a lot of 2016 planning with our clients and for Aria itself, to make sure that it is.  In the meantime, I want to express my deepest gratitude to all of our great clients for working with us, and to my amazing Aria team for being so dedicated and self-motivated, for caring so much about their work and their clients, and most of all, for putting up with me. 


Wishing you all a very happy holiday season with much joy and success in the year to come.



Blog post written by:
Scott Collins
Author: Scott Collins