One of the best parts about working at a virtual healthcare IT PR agency is using creative means to build relationships with our colleagues and get to know them better outside of the day-to-day workflow. Recently, I connected with our newest Account Executive to learn what makes her tick and what is of interest. Read on for more about Janee.

During the month of October, things always get a little spookier — bare tree branches cast eerie shadows, nights are longer and more bone-chilling, and neighborhoods are full of haunting Halloween decorations. In the world of public relations, however, October isn’t the only time of year when horror stories abound. Over the past year, some companies experienced truly nightmarish PR blunders that they hardly escaped from alive. These are their stories…

I have always been very passionate about the environment, sparked from my early days helping my dad sort our recycling and reaffirmed by studying political ecology and environmentalism, volunteering on organic farms, and continually researching and practicing ways to live a more sustainable life. At Aria, I have earned the role as our resident sustainability expert and am known for things like avoiding plastic, not wasting food, and reusing salsa jars as Tupperware.

When we’re not busy scoring homeruns for our clients, the Aria team enjoys getting out of the office for some quality company fun. The most recent Aria adventure was a trip to historic Fenway Park to see the Red Sox dominate the Miami Marlins (I’ll get to the score a little bit later).

This spring, Aria had the pleasure of having two interns support the public relations team. Both Gaby and Alex worked directly with Aria account executives on a range of activities, including media monitoring, media research and social media support. Before their internship programs come to an end, we sat down with the colleague students and talked to them about their semester at Aria. Following is Gaby’s summary of her experience at Aria:

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it has been named one of the Best PR Firms in Boston by Expertise, a research organization and publisher of top-ranking local business lists. This recognition comes at a pivotal time for the agency as it continues to experience a rise in demand for its services in response to the coronavirus disease 2019 (COVID-19). As a thought leadership-driven healthcare PR agency, Aria is uniquely positioned to support the healthcare industry during this time of crisis.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its CEO, Scott Collins, was selected to participate in a breakout panel at the annual Healthcare and IT Marketing Conference (HITMC), which takes place January 31-February 3 in Las Vegas, NV.

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

Aria Marketing, a leading healthcare public relations and marketing communications agency, recognized 2019 as a pivotal year in which the company increased revenue by nearly 20% and added three leading healthcare technology companies to its client roster. In conjunction with these achievements, Aria also announced an employee retention rate of 93%.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that for the 20^th consecutive year, it will be representing over a dozen healthcare technology and services companies at the Healthcare Information and Management System Society’s (HIMSS) Annual Conference, taking place February 11-15 in Orlando.

The Aria team took a break (mostly) from the world of health IT PR for a full two weeks this holiday season. After a year of hard work, a crazy pandemic, and a transition to WFH, we took some well-deserved time to relax. Read about the team’s much needed R&R over the holidays:

In-person events are slowly but surely returning after a year filled with fully virtual healthcare IT conferences. Several of our clients and Aria team members attended the HLTH Conference last week in Boston, which was a hybrid event with both in-person and virtual sessions. HLTH brought together senior healthcare leaders to discuss solutions to some of the industry’s most pressing problems over four days of networking and educational sessions for payers, providers, employers, investors, startups, life sciences, and policymakers.

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

As a healthcare public relations agency, Aria has closely observed the pandemic’s impact on the healthcare industry and the swift response from health IT organizations. Many of our clients have done PR around COVID-19, including a recent example with our client Kyruus, which offers provider search and scheduling solutions for healthcare organizations.

March 5^th, 2020 was a significant day for Aria Marketing, our fellow PR practitioners, and the Healthcare industry in general. This was the day that the HIMSS annual conference was canceled for the first time in the show’s 58-year history, ushering in a dramatic change in the trade show landscape as, one by one, all the conferences we had attended for years were canceled, postponed, or rescheduled as virtual events due to COVID-19.

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.