Meet the newest member of the Aria team, Senior Account Executive, Antonia Rutter. I was eager to learn more about Antonia, so I decided to ask some questions to get to know her better. In this blog, I’ll share some of what I learned:  

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

Now that Aria Marketing is a fully remote healthcare IT PR agency, we have been able to hire the best-of-the-best people from around the country to better service our clients and secure great coverage. Since we aren’t sitting across from each other anymore, we must be creative when it comes to getting to know our coworkers. I had the pleasure of virtually “sitting down” with Anisa Lacey, our newest Account Coordinator, to get to know her better outside the office. Read on for more about Anisa.

It’s hard to believe it has been more than six months since Aria Marketing became a fully remote agency. Though there have been some bumps in the road, the transition has gone surprisingly well and has actually helped us to grow as an agency. We are now able to hire public relations all-stars from across the country. One such all-star is our newest employee, Account Coordinator Haley Collins. I had the pleasure of virtually catching up with Haley to get to know her a little better and to find out how she likes to spend her time when she is not securing coverage for our healthcare IT clients. Read on to learn more!

The Aria team has been working remotely since March of 2020. Of course, this transition came with initial challenges but we are fortunate to be in a profession where we can secure results for our health IT clients from anywhere with a WiFi connection. Despite the tumultuous nature of past year, it has been one of steady growth for Aria, and we are excited that we were able to welcome many new faces to the team!

Maddi Larsen, account coordinator and trivia superstar, joined Aria at the beginning of 2021. I had the pleasure of catching up with her to discuss quarantine hobbies, her background, and why she moved across the country to Boston:

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

Thanksgiving has come and gone, but our clients still have much to be thankful for (like the team here at Aria)! Here are our clients’ biggest wins from this past month:

As Boston’s cold winter approaches, we’re offering a particularly warm welcome to Aria’s newest team member and North Carolinian, Madeleine Smith. Madeleine just joined the team in October as an account coordinator at Aria. During her first week, I sat down with Madeleine to learn about her passions, favorite music, and even her next hair style.  Read on to learn more!  

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

Welcoming in a new year is an excellent time to think about what went well, what didn't, and what we can do to improve the next 12 months. Similarly to how we strategize to be more impactful with our healthcare IT work, we use the new year to strategize and come up with new ways to maximize our own health and wellness. A few years ago, we had the idea to close our offices the week between Christmas and New Year’s; a perk for which we are all still very grateful.

As summer turns into fall and we trade our iced coffees in for pumpkin spiced lattes, we want to take some time to reminisce on all of the ways Aria team members took advantage of #SummerFridays. Yes that’s right, summer Fridays! Here at Aria, each employee gets every other Friday off throughout July and August (talk about a work perk!)

I recently surveyed my colleagues to see how they spent their extra days off this summer and included some of their summer Friday highlights below:

Sadly, the dog days of summer are coming to an end and fall is right around the corner here in Boston. But before we trade the swimsuits for sweaters, we thought we’d take a look back at our favorite part about the summer here at Aria: Summer Fridays!  Summer Fridays are one of our team’s favorite perks, as each employee gets a day off every other Friday throughout July and August.

How did our team take advantage of these extra days off? By traveling, of course! Following are some of the highlights from our team:

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

The entire world is experiencing the effects of the coronavirus pandemic as it is impacting every facet of our lives from our jobs, to the way we shop for groceries, to social engagements and more. In particular, the content of the news has changed with the majority of information now being shared through the lens of COVID-19. As a healthcare PR agency, Aria is uniquely positioned to support our healthcare clients (who provide services across the industry) during this period of uncertainty.

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.