September 24, 2020

2020 is a year for the record books (thanks COVID-19). As healthcare PR professionals, we will always remember 2020 as the year that the HIMSS annual conference was cancelled for the first time ever. While the cancellation of HIMSS20 was a painful blow for both our clients and the Aria team, we can all start looking forward to HIMSS21, which is scheduled to take place August 9–13, 2021 in Las Vegas. With the 2021 date set, it is time to start thinking about HIMSS speaking proposals (the speaking portal officially opens October 5).

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September 17, 2020

A frostbite-like rash on feet or hands is just one potential symptom of the novel coronavirus. If you search Google Images for the colloquial term, “COVID toe,” you’ll find dozens of photos of toes with reddish or purplish splotches – almost entirely on white skin. You’ll likely have to scroll and scroll before finding a single image of brown or black skin. (That is, if you find one at all.)

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September 2, 2020

The summer is coming to a close and with it, so are our Summer Fridays. For those of you who are new around here, everyone on the team gets every other Friday off throughout July and August to take a break from health IT PR and enjoy a little extra vacationing during the hottest months of the year.


While the pandemic kept us from reliving some of the more spectacular moments of our 2019 Summer Fridays, the Aria Marketing team took the extra three-day weekends to reflect, reflex, and recharge. Browse the bright spots of our team’s Summer Friday retreats for inspiration on what to do during the last few weekends of summer (The last day of summer isn’t officially until September 22!):

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