With Thanksgiving right around the corner, gratitude is on all our minds. One thing the Aria team is thankful for this year is our newest Account Coordinator, Devyn Andrews, who joined the team in October. In order to get to know Devyn, I sat down with her to learn about her hobbies, passions, and her experience in the healthcare industry. Read on to learn more!

Facebook has been in hot water ever since the news broke that Cambridge Analytica, a political data consulting firm, harvested private data on over 50 million Facebook users without the users' permission. This is just one of many scandals that Facebook has had to weather recently, including recent criticism over the role it played in the 2016 election. With the #DeleteFacebook movement gaining momentum, and brands such as Tesla and Pep Boys removing their company pages from the platform, Facebook is facing a massive PR nightmare.

At Aria, we’ve worked with plenty of large, multi-national companies, but few can match the enormity of IBM. Since the launch of IBM Watson Health just over a year ago, Aria has played a role in introducing the company and its executives to eager journalists and key influencers in the healthcare industry.

I’m going to let you in on one of our secrets for success. As a smaller PR agency, we know we can’t do it all. So, we’ve partnered with some amazing companies to help expand our capabilities and add value for our clients. One such partner is Altos, a digital marketing agency whom we bring in for client projects such as website design. We think they’re the best in the biz, which is why I reached out to Altos Creative Director, Justin Martin, to see if he could share his top website design tips with our blog readers. Lucky for us, he obliged. So, take it away, Justin:

For Public Relations professionals, each day brings new tasks and challenges. It can become pretty hectic, which is why Aria’s upper management team likes to sprinkle in fun activities whenever possible. Account Coordinators (ACs) and Account Executives (AEs) like me are tasked with a variety of projects daily, and though no day is the same, we thought it would be fun to share what a “typical” day at Aria Marketing might look like.

Fall is a wonderful time of year in Boston. Leaves are changing colors, apples are ripe for the picking, and this year, our beloved Red Sox are playing in the World Series. Likewise, the autumnal season brings exciting changes to Aria: this month we welcomed our newest Senior Account Executive, Cate Hannum! I sat down with Cate to get to know her better and talked everything from books and movies to travel and future goals. Here are ten things I learned about the newest addition to Team Aria:

For the 7^th consecutive year, our client Kyruus is hosting its Annual Thought Leadership on Access Symposium (ATLAS), an event that brings together health system and hospital leaders from across the country to collaborate on transforming patient access and the patient experience. Like many other events, ATLAS is going to be conducted virtually this year.  This setting actually allows Kyruus to bring in even more experts from across the industry, including C-level executives from top U.S. health systems like Banner Health, Geisinger, and Providence. Some other agenda highlights include:

Brittney Darner joined the Aria team as an account executive (this past July. In just a couple of months, we’ve gotten to know her a whole lot better and want to share some of her interests, hobbies and quirky characteristics – some of which may surprise you for a 22-year old PR newbie. Here’s our list of top ten fun facts about Brittney:

A frostbite-like rash on feet or hands is just one potential symptom of the novel coronavirus. If you search Google Images for the colloquial term, “COVID toe,” you’ll find dozens of photos of toes with reddish or purplish splotches – almost entirely on white skin. You’ll likely have to scroll and scroll before finding a single image of brown or black skin. (That is, if you find one at all.)

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it has been named one of the Best PR Firms in Boston by Expertise, a research organization and publisher of top-ranking local business lists. This recognition comes at a pivotal time for the agency as it continues to experience a rise in demand for its services in response to the coronavirus disease 2019 (COVID-19). As a thought leadership-driven healthcare PR agency, Aria is uniquely positioned to support the healthcare industry during this time of crisis.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its CEO, Scott Collins, was selected to participate in a breakout panel at the annual Healthcare and IT Marketing Conference (HITMC), which takes place January 31-February 3 in Las Vegas, NV.

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

Aria Marketing, a leading healthcare public relations and marketing communications agency, recognized 2019 as a pivotal year in which the company increased revenue by nearly 20% and added three leading healthcare technology companies to its client roster. In conjunction with these achievements, Aria also announced an employee retention rate of 93%.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that for the 20^th consecutive year, it will be representing over a dozen healthcare technology and services companies at the Healthcare Information and Management System Society’s (HIMSS) Annual Conference, taking place February 11-15 in Orlando.

At Aria, we provide each of our clients with a dedicated PR team that typically consists of a Vice President, a Senior Account Executive, an Account Executive (AE) and sometimes an Account Coordinator (AC). Given this set team structure, AEs and ACs typically do not have many opportunities to collaborate directly with each other on client work.

Each year, we look forward to the one and only event that is truly geared toward our niche (PR and marketing for the healthcare industry), the Healthcare IT Marketing and PR Conference (HITMC). This year, not only did Aria again sponsor and exhibit at the show, but I was selected to present alongside longtime client, Kyruus. During our session, we shared insights on how to curate and leverage data to highlight market leadership via an integrated public relations and marketing campaign. For those reading who were unable to attend our session, I included some of the highlights below.