November 14, 2019

With Thanksgiving right around the corner, gratitude is on all our minds. One thing the Aria team is thankful for this year is our newest Account Coordinator, Devyn Andrews, who joined the team in October. In order to get to know Devyn, I sat down with her to learn about her hobbies, passions, and her experience in the healthcare industry. Read on to learn more!

Read More

April 2, 2018

Facebook has been in hot water ever since the news broke that Cambridge Analytica, a political data consulting firm, harvested private data on over 50 million Facebook users without the users' permission. This is just one of many scandals that Facebook has had to weather recently, including recent criticism over the role it played in the 2016 election. With the #DeleteFacebook movement gaining momentum, and brands such as Tesla and Pep Boys removing their company pages from the platform, Facebook is facing a massive PR nightmare.

Read More

June 2, 2016

At Aria, we’ve worked with plenty of large, multi-national companies, but few can match the enormity of IBM. Since the launch of IBM Watson Health just over a year ago, Aria has played a role in introducing the company and its executives to eager journalists and key influencers in the healthcare industry.

Read More

November 27, 2017

I’m going to let you in on one of our secrets for success. As a smaller PR agency, we know we can’t do it all. So, we’ve partnered with some amazing companies to help expand our capabilities and add value for our clients. One such partner is Altos, a digital marketing agency whom we bring in for client projects such as website design. We think they’re the best in the biz, which is why I reached out to Altos Creative Director, Justin Martin, to see if he could share his top website design tips with our blog readers. Lucky for us, he obliged. So, take it away, Justin:

Read More

July 25, 2019

For Public Relations professionals, each day brings new tasks and challenges. It can become pretty hectic, which is why Aria’s upper management team likes to sprinkle in fun activities whenever possible. Account Coordinators (ACs) and Account Executives (AEs) like me are tasked with a variety of projects daily, and though no day is the same, we thought it would be fun to share what a “typical” day at Aria Marketing might look like.

Read More

October 24, 2018

Fall is a wonderful time of year in Boston. Leaves are changing colors, apples are ripe for the picking, and this year, our beloved Red Sox are playing in the World Series. Likewise, the autumnal season brings exciting changes to Aria: this month we welcomed our newest Senior Account Executive, Cate Hannum! I sat down with Cate to get to know her better and talked everything from books and movies to travel and future goals. Here are ten things I learned about the newest addition to Team Aria:

Read More

September 18, 2015

 

Brittney Darner joined the Aria team as an account executive (this past July. In just a couple of months, we’ve gotten to know her a whole lot better and want to share some of her interests, hobbies and quirky characteristics – some of which may surprise you for a 22-year old PR newbie. Here’s our list of top ten fun facts about Brittney:

Read More

November 27, 2018

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

Read More

September 17, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, today named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Read More

April 2, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

Read More

March 27, 2018

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

Read More

July 30, 2019

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

Read More

February 4, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that for the 20th consecutive year, it will be representing over a dozen healthcare technology and services companies at the Healthcare Information and Management System Society’s (HIMSS) Annual Conference, taking place February 11-15 in Orlando.

Read More

May 16, 2019

At Aria, we provide each of our clients with a dedicated PR team that typically consists of a Vice President, a Senior Account Executive, an Account Executive (AE) and sometimes an Account Coordinator (AC). Given this set team structure, AEs and ACs typically do not have many opportunities to collaborate directly with each other on client work.

Read More

April 26, 2019

Each year, we look forward to the one and only event that is truly geared toward our niche (PR and marketing for the healthcare industry), the Healthcare IT Marketing and PR Conference (HITMC). This year, not only did Aria again sponsor and exhibit at the show, but I was selected to present alongside longtime client, Kyruus. During our session, we shared insights on how to curate and leverage data to highlight market leadership via an integrated public relations and marketing campaign. For those reading who were unable to attend our session, I included some of the highlights below.

Read More

September 5, 2019

The Aria team is sad to say goodbye to summer, but as the warm days fade away we can look back on some of the great milestones Aria reached in August, such as the celebration of our 20th Anniversary, the launch of our new wellness initiative, and the continued great coverage we’ve secured for our clients. Check out our clients’ highlights from August below:

Read More

June 24, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

Read More

August 8, 2019

This month, Aria was selected as a finalist for BostInno’s Coolest Companies award. In celebration, our team attended BostonFest for a fun summer evening of drinking beer and rosé, playing lawn games, amassing free merch, and eating delicious, gooey food from food trucks.

Read More

August 1, 2017

Meet the newest member of the Aria team, Account Coordinator, Serena Bronda. In getting to know Serena, we’ve learned that she has lived in some amazing places. So, I thought this blog post would be a great excuse to find out a bit more about her experiences around the world.

Read More

September 4, 2015

With Labor Day just around the corner and plenty of Summer Friday stories to share, it’s still hard to believe that the summer is almost over! We’ve been busy coordinating media interviews, securing coverage wins and prepping our clients for upcoming fall speaking opportunities. Before you grab your first pumpkin spice latte of the season, here’s the August edition of Aria Client Catch-Up!

Read More