At this point in my tenure at Aria, I have interviewed many job seekers for positions ranging from hopeful interns and co-op students to VP-level candidates. This past year especially, my company has seen such high demand for our PR and marketing communications services that we have had to make a number of new hires to support our continued growth.

That all sounds really exciting – and it is—but as they say, you have to kiss a few frogs (or 20) to find your prince/ss (or PR maven). Throughout this hiring process, my Aria interview team has had differing opinions about which candidates should receive an Aria “rose,” but we all agree that there are five core qualities that the next Aria employee should embody:

February may be the shortest month of the year, but that didn’t stop the Aria team from securing fantastic results for our clients. As we get ready for the snow to stop (hopefully!) and the springtime weather to arrive, we wanted to highlight some of our best client wins from February.

February may be the shortest month of the year, but that didn’t stop Team Aria from securing top-notch results for our clients! From landing coverage of our clients’ news in top healthcare books to securing a record number of meetings at HIMSS19 with the industry’s top reporters and analysts, below are just a few of our clients’ February wins:

Just because Aria has (temporarily) gone virtual, that doesn’t mean we left our love of good eats at the office (though, we really, really miss Amarin)! Now that we have entered Phase 3 of the quarantine here in Massachusetts, more dining options are becoming available to us, which helps to take the sting out of this whole “working from home” thing – just a bit. Restaurants have taken a huge hit during this pandemic, and many will not survive the year without the increased support of their local communities. In that vein, I wanted to take an opportunity to profile a few of our team’s local favorite restaurants that are doing their part to keep the Aria crew nourished. Check them out!

Top Tips for Designing a PR Agency Office Space

It seems like just yesterday that I was spending my days sorting through paint swatches and rug samples and testing out the latest ergonomically-designed desk chair (in addition to writing press releases, of course). But in fact, this month marks the third anniversary of our big move to a new office space located in an old mill in Newton’s Nonantum neighborhood. And, even more significantly, it marks three years since we officially became “the New Aria.”

Everyone who works at Aria knows that the office wouldn’t be the same without our very own Aria veteran, Senior Vice President, Ross Homer. Ross recently celebrated his 5^th Aria work anniversary. For those who may not know Ross, he brings a wealth of knowledge and experience to his role at Aria. I decided to sit down and ask him to share some of his insights gathered from almost two decades in the PR field. So, Happy Anniversary and here’s a blog all about Ross!

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

A blog can be a great resource for getting an individual or a company’s thought leadership out into the world, but getting started can be a bit daunting. At Aria, we advise, assist and draft blog posts for our clients regularly, so we thought we’d share some tips that you can leverage to craft and promote your blog.

…and no one is around to hear… you know the rest. It’s a philosophical question for the ages. I have a similar query for my marketing and PR colleagues. If you create a great piece of content, but no one sees it, does it even matter? We’ve all been told that content is king, and if that is in fact true, then distribution is surely queen. A king without subjects (like content without an audience) wouldn’t be much of a king at all.

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

As we all (should) know, social media is a valuable, even essential, tool for connecting businesses with a wider audience. At Aria Marketing, in addition to our public relations work, we lead social media programs for our healthcare clients, developing organic and paid content to boost sales and increase their digital reach. Through social media channels, our clients can share relevant news stories, promote recent coverage, and connect with other industry leaders. But, creating great social media content can only go so far; engagement from employees and a broader audience is needed to propel the content, and company, forward.

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

Now that Aria Marketing is a fully remote healthcare IT PR agency, we have been able to hire the best-of-the-best people from around the country to better service our clients and secure great coverage. Since we aren’t sitting across from each other anymore, we must be creative when it comes to getting to know our coworkers. I had the pleasure of virtually “sitting down” with Anisa Lacey, our newest Account Coordinator, to get to know her better outside the office. Read on for more about Anisa.