May 24, 2016
By Taylor VerMeer
A couple of weeks ago, a few members of our team attended the annual Thrive Summit, put on by our client, Virgin Pulse. This three-day conference was jam-packed with inspiring wellness messages delivered through motivating keynotes, client testimonials and other informative sessions. Here are some of our takeaways and highlights.
Read MoreMay 20, 2016
By Brittney Darner
Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:
Read MoreMay 12, 2016
By Olga Frech
As I shared in my last volunteer post, giving back to the community has always been something I’ve felt very passionately about. Upon launching my career in PR, I worried about still being able to find the time to volunteer. Luckily for me, my colleagues at Aria rallied around the idea of launching a year-round company volunteer initiative, which we kicked off with our successful Thanksgiving drive last year.
Read MoreMay 4, 2016
By Jason Del Re
Spring has finally sprung in Boston, with flowers and trees beginning to bloom (some in the office are really feeling it, courtesy of allergies). As we emerge from a long winter, we’re looking back on all of the accomplishments of our clients from the past month. Here are just a few of the highlights!
Read More