June 28, 2017
By Scott Collins
As a political junkie and a healthcare public relations professional I have followed the healthcare debate with keen interest, and I have been anticipating the day when we would finally have a serious political discussion about how best to fix or replace the ACA. Sadly, even as we remained hopeful a decision would be made pre-Independence Day break, the Senate decided to delay the vote and now we are barely having that conversation.
So, I thought it might be useful to use the occasion of the new Senate Republican healthcare bill to bring-up a few relevant issues that seem to be getting left out of the conversation:
Read MoreJune 20, 2017
By Norissa Morse
There is a plethora of social media platforms to choose from nowadays, but it can be difficult to determine which to leverage for your business. When it comes to healthcare IT, matching the social platform with the business goal you are trying to achieve (e.g. attracting customers, prospects and employees) is key. In this post we will review three newer social media applications and explain which marketing goals each can help you achieve.
Read MoreJune 14, 2017
By Chanel Benoit
I recently sat down with Aria’s Executive Vice President, Jessica Cohen, to learn about her successes and challenges to date as a woman in business. At just 34 years old, Jessica has proven that young women can make it to the top in the male-dominated world of healthcare and in the increasingly competitive PR industry. Below are some of the insights she shared to help guide and empower other young women working to make their mark.
Read MoreJune 9, 2017
By Ashley Owen
The weather in Boston may not have been very spring-like in May, but Aria client news was in full bloom all month long. Here’s a recap of all of the highlights from the past month. Cheers to more great PR, and beautiful weather, as we roll into summer.
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