January 30, 2020

As a healthcare public relations agency, we at Aria Marketing are certainly no strangers to reactive pitching opportunities. When the Department of Health and Human Services releases a new draft plan, we are ready to pitch our clients’ expertise on how the rules might impact the industry. When a new data breach is reported, we know which reporters will want to hear from an expert on what went wrong and how other organizations can prevent such an incident. However, while politics and healthcare are deeply intertwined, it is not every day that we pitch a client to discuss a potential national security threat. The U.S. drone strike that killed Iranian general Qassem Soleimani in January, however, presented that opportunity.

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January 24, 2020

The beginning of the year always provides a perfect opportunity to pause and reflect on the past, and strategize how to make the future the best yet. That rings true at Aria, where we fuel our healthcare communications work with a robust wellness offering. As we prepare for another successful year of public relations wins, we are bringing the best of 2019's wellness initiative forward, plus scheming up new plans and activities. Here’s a taste of what we did last year plus a sampling of our team’s feedback and goals for 2020.

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January 16, 2020

It’s only January so I think looking back at 2019 is still fair game, and it sure was an interesting year for Aria, integrated heatlhcare marketing and for healthcare IT in general. 

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