October 30, 2019

During the month of October, things always get a little spookier — bare tree branches cast eerie shadows, nights are longer and more bone-chilling, and neighborhoods are full of haunting Halloween decorations. In the world of public relations, however, October isn’t the only time of year when horror stories abound. Over the past year, some companies experienced truly nightmarish PR blunders that they hardly escaped from alive. These are their stories…

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October 24, 2019

Why the Biggest Threat to Your Health Could Be Cybercrime

 

October is National Cybersecurity Awareness Month. While companies across all industries ought to be concerned with protecting data, it is particularly important to do so in healthcare. For nearly ten years, Aria has served as the public relations agency of record for CynergisTek, a leader in cybersecurity, privacy, and compliance in healthcare. As a result, we’ve become particularly attuned to the various risks and threats that healthcare providers, health IT companies, and patients face every day. Here are a few reasons why healthcare organizations need to prioritize the privacy and security of the data they manage, this month and beyond:

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October 18, 2019

If you are new to the healthcare industry, one thing you realize very quickly is that there are a TON of industry events. From national tradeshows like HIMSS, to company user group forums, there seems to be a different conference taking place almost every day, which can make it a challenge for your event to stand out from the crowd.

 

When our clients host an event, they turn to Aria team to break through the noise with a PR and media strategy designed to increase awareness of, and drive attendance to, their event. Whether the event is a new office opening, an expert panel or full-blown three-day conference, there are some proven best practices healthcare IT companies can leverage to get the most PR value and media coverage for the event:

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October 10, 2019

Most people know that October marks breast cancer awareness month, though for all too many of us, breast cancer is something we are aware of year round. Whether we are battling the disease, supporting a family member who is, or taking steps to ensure proper screening, we are inundated with reminders that the risk of breast cancer is very real.

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October 3, 2019

Was it a September to remember? It sure was on the PR front for our clients here at Aria! See below for some of our clients’ most memorable wins this month:

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