As we gear up for the holiday season and the start of 2018, it’s a perfect time to reflect on the past year and everything we’re grateful for. That’s why we want to give thanks to 10 blogs, and the people behind them, that we think do a superb job drilling down into the complexities of healthcare IT, and highlighting how exciting, innovative, and inspiring this industry can be.

After our combined decades of experience in the business, we know a great healthcare blog when we see it. Here are our 10 favorites:

A frostbite-like rash on feet or hands is just one potential symptom of the novel coronavirus. If you search Google Images for the colloquial term, “COVID toe,” you’ll find dozens of photos of toes with reddish or purplish splotches – almost entirely on white skin. You’ll likely have to scroll and scroll before finding a single image of brown or black skin. (That is, if you find one at all.)

I have always been very passionate about the environment, sparked from my early days helping my dad sort our recycling and reaffirmed by studying political ecology and environmentalism, volunteering on organic farms, and continually researching and practicing ways to live a more sustainable life. At Aria, I have earned the role as our resident sustainability expert and am known for things like avoiding plastic, not wasting food, and reusing salsa jars as Tupperware.

When we’re not busy scoring homeruns for our clients, the Aria team enjoys getting out of the office for some quality company fun. The most recent Aria adventure was a trip to historic Fenway Park to see the Red Sox dominate the Miami Marlins (I’ll get to the score a little bit later).

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it has been named one of the Best PR Firms in Boston by Expertise, a research organization and publisher of top-ranking local business lists. This recognition comes at a pivotal time for the agency as it continues to experience a rise in demand for its services in response to the coronavirus disease 2019 (COVID-19). As a thought leadership-driven healthcare PR agency, Aria is uniquely positioned to support the healthcare industry during this time of crisis.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its CEO, Scott Collins, was selected to participate in a breakout panel at the annual Healthcare and IT Marketing Conference (HITMC), which takes place January 31-February 3 in Las Vegas, NV.

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

Aria Marketing, a leading healthcare public relations and marketing communications agency, recognized 2019 as a pivotal year in which the company increased revenue by nearly 20% and added three leading healthcare technology companies to its client roster. In conjunction with these achievements, Aria also announced an employee retention rate of 93%.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that for the 20^th consecutive year, it will be representing over a dozen healthcare technology and services companies at the Healthcare Information and Management System Society’s (HIMSS) Annual Conference, taking place February 11-15 in Orlando.

The Aria team took a break (mostly) from the world of health IT PR for a full two weeks this holiday season. After a year of hard work, a crazy pandemic, and a transition to WFH, we took some well-deserved time to relax. Read about the team’s much needed R&R over the holidays:

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

There is a plethora of social media platforms to choose from nowadays, but it can be difficult to determine which to leverage for your business. When it comes to healthcare IT, matching the social platform with the business goal you are trying to achieve (e.g. attracting customers, prospects and employees) is key. In this post we will review three newer social media applications and explain which marketing goals each can help you achieve.

This month, Aria was selected as a finalist for BostInno’s Coolest Companies award. In celebration, our team attended BostonFest for a fun summer evening of drinking beer and rosé, playing lawn games, amassing free merch, and eating delicious, gooey food from food trucks.

The world has been facing the COVID-19 global pandemic for almost a year, but it finally feels like there is light at the end of the tunnel – vaccines. The Biden administration is currently pushing for a more accelerated vaccination rollout in the U.S., and the President recently suggested the nation could soon reach an average of 1.5 million shots a day. This push comes as many health experts call the initial vaccine rollout “flawed” and express concerns over the amount of Americans vaccinated thus far. As a healthcare PR agency working with clients across the industry, we are well-versed on the latest vaccine news and “hot takes” from industry executives and wanted to share what we have been hearing lately from our clients.  

At this point in my tenure at Aria, I have interviewed many job seekers for positions ranging from hopeful interns and co-op students to VP-level candidates. This past year especially, my company has seen such high demand for our PR and marketing communications services that we have had to make a number of new hires to support our continued growth.

That all sounds really exciting – and it is—but as they say, you have to kiss a few frogs (or 20) to find your prince/ss (or PR maven). Throughout this hiring process, my Aria interview team has had differing opinions about which candidates should receive an Aria “rose,” but we all agree that there are five core qualities that the next Aria employee should embody:

Our team continues to expand, and now it is time to introduce our three newest Aria recruits. I learned a lot about them, from their favorite ice cream flavor, to what their favorite place in the world is! Now it is my pleasure to introduce Erica Navar (Account Executive), Julia Dakhlia (Account Coordinator) and Caroline Dragonetti (Intern).