November 22, 2017

As we gear up for the holiday season and the start of 2018, it’s a perfect time to reflect on the past year and everything we’re grateful for. That’s why we want to give thanks to 10 blogs, and the people behind them, that we think do a superb job drilling down into the complexities of healthcare IT, and highlighting how exciting, innovative, and inspiring this industry can be.


After our combined decades of experience in the business, we know a great healthcare blog when we see it. Here are our 10 favorites:

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July 18, 2019

By Ashley Owen

I have always been very passionate about the environment, sparked from my early days helping my dad sort our recycling and reaffirmed by studying political ecology and environmentalism, volunteering on organic farms, and continually researching and practicing ways to live a more sustainable life. At Aria, I have earned the role as our resident sustainability expert and am known for things like avoiding plastic, not wasting food, and reusing salsa jars as Tupperware.

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September 28, 2018

When we’re not busy scoring homeruns for our clients, the Aria team enjoys getting out of the office for some quality company fun. The most recent Aria adventure was a trip to historic Fenway Park to see the Red Sox dominate the Miami Marlins (I’ll get to the score a little bit later).

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November 27, 2018

Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

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April 2, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

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March 27, 2018

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

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July 30, 2019

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

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February 4, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that for the 20th consecutive year, it will be representing over a dozen healthcare technology and services companies at the Healthcare Information and Management System Society’s (HIMSS) Annual Conference, taking place February 11-15 in Orlando.

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June 24, 2019

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

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June 20, 2017

There is a plethora of social media platforms to choose from nowadays, but it can be difficult to determine which to leverage for your business. When it comes to healthcare IT, matching the social platform with the business goal you are trying to achieve (e.g. attracting customers, prospects and employees) is key. In this post we will review three newer social media applications and explain which marketing goals each can help you achieve.

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August 8, 2019

This month, Aria was selected as a finalist for BostInno’s Coolest Companies award. In celebration, our team attended BostonFest for a fun summer evening of drinking beer and rosé, playing lawn games, amassing free merch, and eating delicious, gooey food from food trucks.

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August 30, 2018

At this point in my tenure at Aria, I have interviewed many job seekers for positions ranging from hopeful interns and co-op students to VP-level candidates. This past year especially, my company has seen such high demand for our PR and marketing communications services that we have had to make a number of new hires to support our continued growth.


That all sounds really exciting – and it is—but as they say, you have to kiss a few frogs (or 20) to find your prince/ss (or PR maven). Throughout this hiring process, my Aria interview team has had differing opinions about which candidates should receive an Aria “rose,” but we all agree that there are five core qualities that the next Aria employee should embody:


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September 20, 2018

Our team continues to expand, and now it is time to introduce our three newest Aria recruits. I learned a lot about them, from their favorite ice cream flavor, to what their favorite place in the world is! Now it is my pleasure to introduce Erica Navar (Account Executive), Julia Dakhlia (Account Coordinator) and Caroline Dragonetti (Intern).

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June 20, 2019

By Kelsey Pearse

Everyone who works at Aria knows that the office wouldn’t be the same without our very own Aria veteran, Senior Vice President, Ross Homer. Ross recently celebrated his 5th Aria work anniversary. For those who may not know Ross, he brings a wealth of knowledge and experience to his role at Aria. I decided to sit down and ask him to share some of his insights gathered from almost two decades in the PR field. So, Happy Anniversary and here’s a blog all about Ross!

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August 23, 2018

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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June 9, 2017

The weather in Boston may not have been very spring-like in May, but Aria client news was in full bloom all month long. Here’s a recap of all of the highlights from the past month. Cheers to more great PR, and beautiful weather, as we roll into summer.

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June 8, 2018

By Risha Tyagi

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

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May 15, 2018

I am very excited to introduce our “Pitch” followers to one of Aria’s newest employees, Lindsey Honig. Lindsey was hired as an Account Executive, and she will be responsible for things like managing speakers’ bureaus and awards programs, running social media initiatives, and executing media relations strategies. Now that Lindsey has survived her first couple of weeks at Aria (and, says she wants to stay!), I thought it would be a good time to sit down with her and get to know her a little bit better. Since she has already sat through enough Aria interviews, I figured a one-minute ‘speed dating’-type interview, a la Watch What Happens Live, would be fun. Here we go!

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September 1, 2017

By Danielle Johns

Sadly, the dog days of summer are coming to an end and fall is right around the corner here in Boston. But before we trade the swimsuits for sweaters, we thought we’d take a look back at our favorite part about the summer here at Aria: Summer Fridays!  Summer Fridays are one of our team’s favorite perks, as each employee gets a day off every other Friday throughout July and August.


How did our team take advantage of these extra days off? By traveling, of course! Following are some of the highlights from our team:

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