Everyone who works at Aria knows that the office wouldn’t be the same without our very own Aria veteran, Senior Vice President, Ross Homer. Ross recently celebrated his 5^th Aria work anniversary. For those who may not know Ross, he brings a wealth of knowledge and experience to his role at Aria. I decided to sit down and ask him to share some of his insights gathered from almost two decades in the PR field. So, Happy Anniversary and here’s a blog all about Ross!

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

The weather in Boston may not have been very spring-like in May, but Aria client news was in full bloom all month long. Here’s a recap of all of the highlights from the past month. Cheers to more great PR, and beautiful weather, as we roll into summer.

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

One of the greatest benefits about transitioning to a virtual workforce is having the ability to access a talent pool far beyond Massachusetts (where our office was formerly located). At Aria, our healthcare public relations team is quickly taking advantage of this, welcoming employees from outside the Greater Boston area, like our newest Senior Account Executive, Karina Stabile, who joins us from Long Island, New York. I had the pleasure of (virtually) sitting down with Karina to find out a bit more about her. Teaser: when Karina isn’t writing pitches, creating thought leadership agendas, or developing media strategies, she’s busy training for marathons or enjoying a Broadway show. Read on to learn more about Karina.

It’s hard to believe it has been more than six months since Aria Marketing became a fully remote agency. Though there have been some bumps in the road, the transition has gone surprisingly well and has actually helped us to grow as an agency. We are now able to hire public relations all-stars from across the country. One such all-star is our newest employee, Account Coordinator Haley Collins. I had the pleasure of virtually catching up with Haley to get to know her a little better and to find out how she likes to spend her time when she is not securing coverage for our healthcare IT clients. Read on to learn more!

The Aria team has been working remotely since March of 2020. Of course, this transition came with initial challenges but we are fortunate to be in a profession where we can secure results for our health IT clients from anywhere with a WiFi connection. Despite the tumultuous nature of past year, it has been one of steady growth for Aria, and we are excited that we were able to welcome many new faces to the team!

Maddi Larsen, account coordinator and trivia superstar, joined Aria at the beginning of 2021. I had the pleasure of catching up with her to discuss quarantine hobbies, her background, and why she moved across the country to Boston:

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

Labor Day weekend has come and gone making way for a cool fall breeze to claim its territory across New England. While summer is coming to a close, we wanted to take a moment and reflect on all of the fun we had with our summer Fridays.

I am very excited to introduce our “Pitch” followers to one of Aria’s newest employees, Lindsey Honig. Lindsey was hired as an Account Executive, and she will be responsible for things like managing speakers’ bureaus and awards programs, running social media initiatives, and executing media relations strategies. Now that Lindsey has survived her first couple of weeks at Aria (and, says she wants to stay!), I thought it would be a good time to sit down with her and get to know her a little bit better. Since she has already sat through enough Aria interviews, I figured a one-minute ‘speed dating’-type interview, a la Watch What Happens Live, would be fun. Here we go!

Sadly, the dog days of summer are coming to an end and fall is right around the corner here in Boston. But before we trade the swimsuits for sweaters, we thought we’d take a look back at our favorite part about the summer here at Aria: Summer Fridays!  Summer Fridays are one of our team’s favorite perks, as each employee gets a day off every other Friday throughout July and August.

How did our team take advantage of these extra days off? By traveling, of course! Following are some of the highlights from our team:

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.