November 4, 2022

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

Here are some highlights from our third-quarter results:



2bPrecise Chief Medical Officer Dr. Joel Diamond was featured in a HIMSS TV interview about the expansion and application of PGx that was republished in Healthcare IT News, MobiHealth News and Healthcare Finance News. VP of Clinical Operations at AccessDx Laboratory Dr. Houda Hachad received great recognition in Q3, selected as a PharmaVoice 100 honoree to be recognized as an industry leader in PGx and drug interactions. Additionally, she was interviewed by Pharmaceutical Executive on the advantages of precision medicine and the efficacy of tumor profiling in avoiding toxicity associated with many chemotherapies.



Aria secured coverage of AVIA’s state of remote monitoring report in Becker’s Hospital Review and earned multiple interviews for the company’s thought leaders with HealthLeaders and MedCity News to discuss AVIA’s digital benchmarking initiative. Aria also earned an opportunity for Alex Bacchetti, Executive Lead, Centers for Operational and Care Transformation, in Healthcare IT Today, to share his thoughts on how combining predictive and prescriptive scheduling tools can help alleviate pressure from staffing shortages within healthcare organizations. 



Cotiviti’s EVP of Population Health Management, Risk Adjustment, and Quality Operations, RaeAnn Grossman, had a byline published in MedCity News expounding upon the way barriers such as cultural, racial and socioeconomic factors restrict access to care. Additionally, Rachael Jones, SVP of Performance Analytics & Quality, was featured on the CPR Listening in Podcast to discuss health equity and what employers and other health care purchasers can do to advance it. Aria secured coverage of Cotiviti’s NCQA Certified Measures status in Bio-IT World, Health IT Answers, as well as AHIP Health IT, Wellness, Solutions and Accountable Care SmartBriefs.



CynergisTek Founder and Advisor Mac McMillan was quoted in Becker’s Hospital Review and Politico on the rising threat of cyber-attacks on the US healthcare industry. ISMG and SC Media fielded commentary from both Clearwater and CynergisTek thought leaders on timely topics such as Evernote phishing schemes, cyber insurance requirements, security risks of emerging tech, and organ transplant security gaps. Aria promoted Clearwater’s acquisition of CynergisTek via coverage in several media outlets including Healthcare Info Security, DOTMed, Austin Business Journal, AiThority, Healthcare IT Today, and Health IT Answers.



Firstsource President of Healthcare and Lifesciences, Venkatgiri Vandali, contributed a byline to Electronic Health Reporter that outlined strategies for health plans to enhance consumer experience through digital consumer engagement and automation. In addition, Senior Vice President, Healthcare Provider Solutions, Nathan Allen, shared his insights with Managed Healthcare Executive and The Hospital Finance Podcast on how health systems can implement multi-channel communication to inform populations impacted by Medicaid redetermination about eligibility and re-enrollment.



Aria promoted Kyruus’ acquisition of Epion and earned more than 20 pieces of coverage about the news, including stories in Fierce Healthcare and MobiHealth News, and secured an interview with Fierce Healthcare. HealthSparq’s (a Kyruus company) Vice President of Products Matt Parker spoke with Managed Healthcare Executive about how the Transparency in Coverage regulations will push for improvement by insurers and bring efficiency in healthcare.


Linus Health:

Linus Health Chief Medical Officer and co-founder Dr. Alvaro Pascual-Leone was featured in several prominent outlets this quarter, including Neurology Live (discussing research from the Alzheimer’s Association International Conference), the PSQH Podcast (talking about current findings related to cognitive health) Medical Economics (a byline on how PCPs can get ahead of cognitive decline). Linus CEO and co-founder Dr. David Bates also shared his insights on spotting cognitive decline early and the benefits of early screening in Healthcare IT News and Healthcare Business Today.



Lyniate’s Chief Strategy Officer, Drew Ivan, shared his thoughts on cloud migration, including key considerations on choosing the optimal deployment model and level of adoption, along with his perspective on recruiting IT talent to manage new adoptions in Health Data Management. Aria also secured coverage in HIT Consultant, Healthcare Innovation, Healthcare IT News, Health IT Answers, Healthcare IT Today, Bio-IT World, HIStalk, and DotMed HealthCare Business News stemming from the announcement of Lyniate’s merger with CareCom, a strategic combination further extending the company’s suite of interoperability solutions.



Orbita CEO Patty Riskind had two bylines published, sharing her expertise on the use of digital and conversational AI to reverse nurse shortages and burnout. These bylines were featured in Healthcare Business Today and MedCity News.



VisualDx’s CEO, Dr. Art Papier, shared how the company’s technology is improving patient outcomes, promoting equitable care, and informing public health outreach with Authority Magazine. Chief Medical Officer, Dr. JT Finnell, contributed commentary in MedCity News on the ways augmented intelligence is transforming medical education and clinical practice. In a widely syndicated article, Kaiser Health News covered VisualDx and Project IMPACT’s mission to reduce medical disparities for patients of color. Additionally, Aria earned local business and broadcast coverage of VisualDx’s office opening in Rochester Business Journal and Greater Rochester Enterprise.



ZeOmega announced a new partnership with Medicaid insurance plan CalOptima, and Aria secured ample coverage in Healthcare IT Today, AiThority, and Health IT Answers. The company was recognized in the KLAS Research CMS Payer Interoperability 2022 Vendor Guide as a top-performing company whose solutions help payers comply with regulations for secure data exchange.


As we begin to wrap up the year, the Aria team is working hard to continue this great momentum and attain even more media opportunities for our clients. We look forward to sharing updates on our clients’ PR campaigns in the coming months.


To learn more about the healthcare companies we represent and about Aria Marketing’s services, follow us on Twitter and LinkedIn. If you are interested in working with a company like Aria to secure this type of PR support and press for your business, contact Scott Collins at

Blog post written by:
Author: Janee Law