As we gear up for the holiday season and the start of 2018, it’s a perfect time to reflect on the past year and everything we’re grateful for. That’s why we want to give thanks to 10 blogs, and the people behind them, that we think do a superb job drilling down into the complexities of healthcare IT, and highlighting how exciting, innovative, and inspiring this industry can be.

After our combined decades of experience in the business, we know a great healthcare blog when we see it. Here are our 10 favorites:

This summer is flying by!  But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.

There are many opportunities in healthcare journalism for thought leaders to contribute content. Healthcare reporters are continuously soliciting bylined articles from healthcare industry thought leaders and experts to keep up with the content demand of digital media. As a healthcare focused public relations agency our goal is to amplify our client’s thought leadership platform and we see the byline article as one of the greatest ways to do so as they enable experts to directly communicate their insights and expertise in their own words to their desired audience. In general, contributed content – like a bylined article – is an excellent way for the client to control their message and eliminates opportunities for outside biases and perspectives. That said, publications and editors often have very specific criteria and sometimes unspoken expectations that contributed content must adhere to. Below we’ve shared the top three best practices to consider when drafting a byline or any other kind of contributed content.

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.