Aria Marketing today announced it has signed on three new healthcare IT clients, including Life Image, the world's largest global network for sharing clinical and imaging data powered by leading interoperability standards. The award-winning agency also expanded its team with strategic hires to support its increasing client base.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today named its first-ever Wellness Officer in an effort to advance the health and wellness of its employees. Senior account executive Ashley Owen will draw on her years of professional and personal experience in the health and wellness space to lead Aria’s wellness initiative in addition to carrying out her client responsibilities.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its Executive Vice President, Jessica Cohen, was selected to present a break out session at the annual Healthcare IT Marketing and PR Conference (HITMC), which takes place April 17-19 in Boston.

Aria Marketing today announced it was named one of the Best PR Firms in Boston by Expertise. The recognition comes at a time of momentum for the company, as it brings on new clients, such PatientMatters, and makes strategic hires to help support both new and existing clients.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it has been named one of the Best PR Firms in Boston by Expertise, a research organization and publisher of top-ranking local business lists. This recognition comes at a pivotal time for the agency as it continues to experience a rise in demand for its services in response to the coronavirus disease 2019 (COVID-19). As a thought leadership-driven healthcare PR agency, Aria is uniquely positioned to support the healthcare industry during this time of crisis.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that its CEO, Scott Collins, was selected to participate in a breakout panel at the annual Healthcare and IT Marketing Conference (HITMC), which takes place January 31-February 3 in Las Vegas, NV.

Scott Collins, president of leading healthcare public relations and marketing communications agency, Aria Marketing, has been recognized as one of the Top 100 Healthcare Leaders for his contributions to the healthcare industry by the International Forum on Advancements in Healthcare (IFAH). Collins received the award at the third annual IFAH held in Las Vegas, NV in June 2019.

Aria Marketing, a leading healthcare public relations and marketing communications agency, recognized 2019 as a pivotal year in which the company increased revenue by nearly 20% and added three leading healthcare technology companies to its client roster. In conjunction with these achievements, Aria also announced an employee retention rate of 93%.

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced that for the 20^th consecutive year, it will be representing over a dozen healthcare technology and services companies at the Healthcare Information and Management System Society’s (HIMSS) Annual Conference, taking place February 11-15 in Orlando.

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

Welcome to the Corner Office, our Q&A series with Aria President, Scott Collins. This year, Aria is celebrating its 20^th anniversary, so we sat down to get Scott’s take on the last two decades of Aria Marketing, healthcare, and public relations.

Aria Marketing today announced that several healthcare companies, including AxiaMed and Diameter Health, have selected the firm as their PR and marketing agency of record. 

As PR professionals, it’s our job to stay on top of the news so that we can find relevant story angles and leverage hot topics to guide our media relations outreach for clients. In the healthcare space, we are fortunate to have a number of great publications we read and work with every day, including Healthcare IT News, Becker’s Hospital Review and Medical Economics, to name a few.

But, besides reading the trades every day, there are other traditional and non-traditional outlets we turn to to learn more about the politics of healthcare, to take a deeper dive on a particular topic or to get the breaking news as it happens. Here are some of the sources we tap to stay “in the know” on all the latest and greatest issues in healthcare:

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

 While Aria has been somewhat remote since March 2020, we have now transitioned to become a fully remote company! Recently, we touched on some of the benefits of remote work, but another huge benefit is that we can now welcome employees who reside outside the Greater Boston area. One of our first out-of-staters is our new Senior Account Executive, Jennifer Brooks, who resides full-time in Florida with her husband, and dog, Dixie. I had the pleasure of virtually sitting down with Jennifer to learn a bit more about her.

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

Earlier this week, the Supreme Court heard arguments regarding the constitutionality of the Affordable Care Act (ACA), aka Obamacare, which could have a major impact on the U.S. healthcare system. While the ACA has faced many legal challenges and Congress has made numerous attempts to repeal it since its passage in 2010, the current case before the Supreme Court is the closest it has come to being completely overturned.

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.