Interoperability has been a priority and pain point in the healthcare IT space for years, but when ONC started enforcing the long-awaited information-blocking rule in early April 2021, it became mission critical for the industry – and for Aria client Life Image.

Here at Aria we haven’t let our summer fun (or Summer Fridays) stop us from securing top-notch results for our clients! Scroll down to see our top highlights for the month of July:

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

The need for better cognitive treatment processes in the US and beyond is urgent. Today, over 6 million Americans aged 65 and older live with Alzheimer’s or another form of dementia and 1 in 3 seniors will die with the disease. Experts expect that figure to more than double by 2050. We all know that a healthy body starts with a healthy mind—so, why are cognitive health screenings less prioritized than cardiovascular or cancer screenings?

One of Aria’s newest clients, Linus Health, aims to disrupt cognitive care by integrating AI with proactive early detection and intervention methods to detect and curb the progression of cognitive decline up to 10 years before symptoms present. Founded by David Bates, Ph.D. and Alvaro Pascual-Leone, M.D., Ph.D., Linus utilizes digital biomarkers to reveal subtle signals of cognitive issues that are invisible to the human eye. Its flagship solution, the DCTclock, is a next-generation digital evaluation tool that, after more than ten years of development at MIT and Lahey Medical Center, has been reviewed in over a dozen research publications and is proven effective in identifying the beginning of Alzheimer’s disease pathology in patients with no outward symptoms. The DCTclock was one of TIME's 100 Best Inventions of 2021. The company’s healthcare delivery platform, which includes the DCTclock, provides a tried-and-true approach to aid with early detection, granting clinical insights for healthcare professionals as well as tailored action plans for patients.

Linus Health engaged Aria to support its thought leadership development via a comprehensive media relations program that emphasizes the power of AI and digital tools to help detect dementia early and help guide clinicians in identifying patient-specific recommendations. We have also been working to raise awareness of the critical nature of early detection and early interventions while there is still time to slow decline. To date, Aria has secured many prominent placements including:

• Healthcare Business Today byline from David Bates on long Covid-Alzheimer’s link
• HIT Consultant byline from VP, Interventional Therapy Dr. Joyce Gomes-Osman, Ph.D. on making the case for early intervention and detection

• Neurology Live interview with Dr. Alvaro Pascual-Leone to discuss AAIC research findings and how they influence the way neurologists care for late-life patients

• MedCity byline from Dr. Joyce Gomes-Osman explaining how lifestyle changes are more effective and sustainable than any dementia drug available on the market today

Aria has helped Linus capitalize on all of its growth and accomplishments by helping the company win multiple awards recognizing its successes in 2022. Linus was named by Boston Business Journal as one of the Largest Healthtech Companies in Massachusetts and was also recognized for its fast growth in BostInno's 2022 Fire Awards in the Medtech and Healthtech category. The company also won Technology of the Year in the Healthcare Tech category for Mass TLC's Tech Top 50.

As the healthcare industry continues to seek out better detection and treatment options for patients with cognitive disorders, the advancement of digital biomarkers and digitally enabled solutions will drive clinical research and patient care in the years ahead. We're excited to continue collaborating with Linus Health and promoting its mission to a broad audience, and ultimately move the needle on the significance of regular proactive cognitive screening and improve cognitive assessment methods in the world's battle against Alzheimer's and dementia.

If you or your company are interested in elevating your brand through public relations, please contact Scott Collins at scollins@ariamarketing.com so we can discuss our strategy and how we can create a plan that meets your goals. As always, you can also keep up with Aria on Twitter and LinkedIn. If you’re interested in learning more about Linus Health and want to follow their upcoming announcements, you can find them on Twitter and LinkedIn or visit their website at linushealth.com.

As we’ve entered week 10 of social distancing here in Massachusetts, all eyes are on strategies for resuming activities without compromising safety. Working at a healthcare-focused PR agency like Aria during the COVID-19 pandemic has given us insight not only on the acute effects of the crisis, but on the wider-reaching consequences the virus has on the industry. With quarantine and stay-at-home orders in place, people have missed routine and non-emergent medical appointments, forgoing care that they might have sought in a more normal circumstance.

No tricks here—it was a treat to see so many positive results for Aria’s clients in October! Scroll to see the best of our clients’ biggest wins this past month:

While spending winter in quarantine was a bit of a struggle for us personally, in the healthcare communications world, things have settled into the new normal, and Aria continues to grow. This past quarter was a great season for healthcare content development, and we are excited to see what else 2021 might have in store for us. Here is a look at some of the client coverage highlights we secured this past quarter: 

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.

It has been a whirlwind few weeks in the healthcare industry (and the whole country) between the resurgence of the COVID-19 pandemic and the 2020 presidential election. However, we shouldn’t let this news totally overshadow another important headline in the health IT space: “ONC pushes back compliance dates for info-blocking rule.”