May 19, 2017

Second only to my passion for healthcare, is my love for my favorite TV shows. While television can provide an escape from the craziness of the world, as a PR professional, I often find myself walking away from an episode with key takeaways to apply to the work I do here at Aria Marketing. Believe it or not, Netflix is a treasure trove of content on public relations. Here are four PR lessons we can learn from hit TV shows.

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August 16, 2017

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

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August 22, 2018

Our team at Aria is growing like weeds this summer! For this blog post, I got to know our newest account coordinator, Danielle Adams, and account executive, Kara McCrudden, and found out some of their big life goals, dreams, and favorite things (including their mutual love of defunct bands from the early-2000’s, and Harry Potter).

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October 1, 2020

Social distancing orders have forced companies to work remotely and re-evaluate the way they do business. The world of media relations is no different, with many reporters now primarily conducting interviews via phone or video (Zoom, Skype, etc.). The Aria team has been working with clients to prepare them for successful remote interviews over the past few months, so we wanted to share some tips for nailing the virtual video interview.

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