September 17, 2020

A frostbite-like rash on feet or hands is just one potential symptom of the novel coronavirus. If you search Google Images for the colloquial term, “COVID toe,” you’ll find dozens of photos of toes with reddish or purplish splotches – almost entirely on white skin. You’ll likely have to scroll and scroll before finding a single image of brown or black skin. (That is, if you find one at all.)

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July 18, 2017

…and no one is around to hear… you know the rest. It’s a philosophical question for the ages. I have a similar query for my marketing and PR colleagues. If you create a great piece of content, but no one sees it, does it even matter? We’ve all been told that content is king, and if that is in fact true, then distribution is surely queen. A king without subjects (like content without an audience) wouldn’t be much of a king at all.

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July 12, 2017

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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December 13, 2018

By Julia Dakhlia

Thanksgiving has come and gone, but our clients still have much to be thankful for (like the team here at Aria)! Here are our clients’ biggest wins from this past month:

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November 6, 2018

By Madeleine Smith

No tricks here—it was a treat to see so many positive results for Aria’s clients in October! Scroll to see the best of our clients’ biggest wins this past month:

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October 3, 2019

Was it a September to remember? It sure was on the PR front for our clients here at Aria! See below for some of our clients’ most memorable wins this month:

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October 1, 2020

Social distancing orders have forced companies to work remotely and re-evaluate the way they do business. The world of media relations is no different, with many reporters now primarily conducting interviews via phone or video (Zoom, Skype, etc.). The Aria team has been working with clients to prepare them for successful remote interviews over the past few months, so we wanted to share some tips for nailing the virtual video interview.

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