January 5, 2017

While there were moments that we thought 2016 might never end, it finally has! As we embark on what we hope will be a successful 2017, let’s take a final look back at 2016 and some December results we achieved for our clients that deserve recognition:


Nick Vennaro, co-founder and EVP of Capto Consulting, was featured in U.S. News & World Report.  In the article, Nick discusses how in 2017 we will continue to see more healthcare companies investing in telehealth and value-based care initiatives.


We revved up our media outreach efforts on behalf of our client, MAeHC, to promote the CareQuality and CommonWell network connection. The two organizations formally agreed to connect their networks in order to increase healthcare IT interoperability nationwide. Micky Tripathi, MAeHC CEO, was featured discussing this major partnership in top-tier publications, such as H&HN, HealthITInteroperability.com and Healthcare Informatics.     


CynergisTek CEO, Mac McMillan, was included in Health Data Management’s 50 leading healthcare IT experts.” Mac was also included in IntrepidNOW Healthcare’s, “Top 10 Interviews of 2016.” Congratulations Mac!


Dan Hughes, managing director of sales at Softheon, shared his stance on some of the ways President-Elect Donald Trump will change healthcare (a topic on all of our minds here at Aria) in a Managed Healthcare Executive article. Read the full article here.


Lastly, Kaufman Hall released a performance management report which found that only 14% of the 350 CFOs surveyed said their healthcare organizations were prepared to manage the financial impact of healthcare reform with their current financial planning processes and tools. The survey results were featured in Modern Healthcare, Fierce Healthcare and Healthcare Finance News.


Although 2016 was a wild ride, we’re happy we could bring it to a close with some great hits for our clients. Wondering how you can partner up with Aria Marketing to secure your place in the media? Shoot us an email at info@ariamarketing.com.

Blog post written by:
Krysta Ferry
Author: Krysta Ferry
Account Executive