July 18, 2017

…and no one is around to hear… you know the rest. It’s a philosophical question for the ages. I have a similar query for my marketing and PR colleagues. If you create a great piece of content, but no one sees it, does it even matter? We’ve all been told that content is king, and if that is in fact true, then distribution is surely queen. A king without subjects (like content without an audience) wouldn’t be much of a king at all.

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June 23, 2016

As my internship comes to a bittersweet close, I wanted to take the time to reflect on the amazing and rewarding experience I had here at Aria Marketing. Through the Northeastern University co-op program, I was able to join the Aria team as an intern, eager to begin my PR agency journey. Right away, Aria exposed me to every aspect of public relations, and I was immersed into the Aria culture.

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August 18, 2015

That’s right, they even let the intern write a blog post! The following is partially a recap of my seven month internship at Aria and partially a thank you note to the company, as I really couldn’t write one without the other. Since I joined Aria in January 2015 as part of the Northeastern University co-op program, I’ve learned a lot, made good friends and (hopefully) set myself up to succeed in the ‘real world’ when I graduate in December. So, while I could have written a much longer list, the following summarizes the top five things I’ve learned during my internship tenure at Aria:

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March 4, 2021

On March 8, corporations and individuals across the globe will join forces to celebrate International Women’s Day (IWD). IWD is a day to honor women and their achievements and raise awareness about women's equality in the workforce and beyond. At Aria Marketing, we are in a unique and special situation in that 80% of our workforce is comprised of talented, supportive women who lift each other up every chance we get – something that differentiates Aria in the typically competitive PR agency world. In honor of this year’s IWD, I asked some of my colleagues to share who inspires them – or in other words, who are their “sheros” (she + hero). As you will see, my team finds inspiration from a wide range of women across the spectrum of professions:

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June 28, 2018

The terms ‘fake news’ and ‘alternative facts’ have been thrown around for months now, and while your definition of what constitutes fake news may differ depending on your political leanings, the fact that these terms have risen to the top of national discourse is concerning. As PR professionals, it’s hard not to take a step back and examine how our role as communicators influenced the rise of fake news and alternative facts.

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February 10, 2017

Goodbye 2016, hello 2017! While the Aria team enjoyed an extended winter break (work perks!), we came back ready to hit the ground running and kick the new year off with a bang. We are sure that 2017 will be a great year for Aria, and are thrilled to share some of the major PR wins our clients achieved in the first month of the year: 

 

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February 9, 2018

By Larisa Bowser

January started with a “bomb cyclone” that pummeled the east coast in snow, but the crazy weather did not hinder the Aria team from doing what we do best! We made it through the first month of 2018 and we are geared up for yet another exciting year! Before we dive head first into the rest of 2018, we wanted to share our some of our client’s PR wins for the month of January!

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February 21, 2019

New year, renewed motivation to get our clients amazing results! We worked to ensure our clients started the year off strong with a robust media presence, all while prepping for HIMSS19. Below are some of our clients’ biggest wins from January:

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August 16, 2017

Public Relations professionals get a bad rap. No matter where it began, the misconception of PR people as “spinners” is out there, and has been furthered by stereotypes, assumptions, and narrow perspective. Why should you trust me, a PR professional? Because I only recently stepped onto the public relations side from the other side of the aisle. Just a couple years ago, I was a full-fledged journalist.

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August 11, 2017

Summer is in full swing, and here in Boston, we feel blessed to finally get some sunshine! Even with our long weekends and fun summer Fridays, the Aria team is hustling for results for our clients. Take a look at some of our major client highlights for July below:

 

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July 12, 2017

Summer is officially here! While our team is ready to hit the beaches and enjoy the warm weather on our #SummerFridays, we are still hard at work securing great press coverage and other PR wins for our clients. So, slap on those shades and let’s reflect on our PR highlights from the past month.

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July 12, 2018

By Kelsey Pearse

The temperatures in Boston certainly hit some record highs in June, and adding to the heat, our clients had some sizzling results all month long. So grab your sunglasses and take a look at some our top client wins throughout the month of June:

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March 25, 2020

Aria Marketing, a leading healthcare public relations and marketing communications agency, today announced it was selected as the agency of record by eVideon, a leader in interactive patient engagement and digital workflow solutions. The award-winning agency also promoted Ashley Owen to account director – a move that will further support Aria’s growing client roster.

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January 15, 2021

As we all (should) know, social media is a valuable, even essential, tool for connecting businesses with a wider audience. At Aria Marketing, in addition to our public relations work, we lead social media programs for our healthcare clients, developing organic and paid content to boost sales and increase their digital reach. Through social media channels, our clients can share relevant news stories, promote recent coverage, and connect with other industry leaders. But, creating great social media content can only go so far; engagement from employees and a broader audience is needed to propel the content, and company, forward.

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April 11, 2018

By Antonia Rutter

They say the month of March comes in like a lion, which certainly rang true for our Aria team as we began the month by heading to Las Vegas for HIMSS18 (which we lovingly refer to as our PR Super Bowl). The event was a great success for us and our clients, but it wasn’t the only March highlight. Check out some other notable client wins from last month:

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June 9, 2017

The weather in Boston may not have been very spring-like in May, but Aria client news was in full bloom all month long. Here’s a recap of all of the highlights from the past month. Cheers to more great PR, and beautiful weather, as we roll into summer.

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June 8, 2018

By Risha Tyagi

Our team was busy this month with building and sustaining media momentum for our clients nationwide! Scroll through below for some of the top-notch results secured by our teams in May.

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February 11, 2021

The arrival of a new team member brought some much-needed change and excitement to the Aria “office” as we kicked off 2021 and inched closer to the year anniversary of our transition to working from home. Our new Account Coordinator, Emily Wisner, has quickly become a vital member of the Aria family, and our first ever to onboard remotely. We are looking forward to eventually meeting Emily face-to-face (hopefully over drinks at an office happy hour!), but for now, I virtually sat down with Emily to learn a little more about the newest member of our team.

 

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September 3, 2021

 

Like many college grads and young professionals who entered the workforce during the pandemic, my first glimpse of Aria Marketing was through a Zoom meeting. However, even though I joined the company as a virtual employee, I immediately knew that it was the right fit for me— so much so that I referred my roommate to also apply to this healthcare public relations agency. I’m happy to say that Elizabeth Coleman, my former Boston University classmate, joined Aria last April as a fellow account coordinator. To introduce Elizabeth to the broader Aria community, I sat down and interviewed her over coffee (in our living room/office) last week.

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July 15, 2021

Despite the pandemic, Aria has realized steady growth in terms of adding new healthcare clients to its portfolio and making several new hires. Account Executive Casey Bennett joined Aria’s public relations team in March, and I recently had the pleasure of sitting down with Casey to learn a bit more about her.

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