Summer is always a good opportunity to dig into an interesting book, and with the COVID-19 pandemic still keeping people at home, the Aria Marketing team has had more spare time to read than ever before. As a healthcare PR agency, we read about healthcare news and events on a daily basis, but sometimes it’s good to take a break to explore other topics. As such, we’ve compiled a list of our office’s current recommendations for your staycation or socially-distant beach day.

In-person events are slowly but surely returning after a year filled with fully virtual healthcare IT conferences. Several of our clients and Aria team members attended the HLTH Conference last week in Boston, which was a hybrid event with both in-person and virtual sessions. HLTH brought together senior healthcare leaders to discuss solutions to some of the industry’s most pressing problems over four days of networking and educational sessions for payers, providers, employers, investors, startups, life sciences, and policymakers.

Healthcare is a fascinating field for public relations pros like us, but 2020 proved especially riveting as the COVID-19 health crisis wreaked havoc across the globe. Our clients’ important conferences – and live PR opportunities – were canceled to avoid virus spread, and every day brought another news cycle saturated with challenges for the healthcare industry. Though we had to do some outside of the box thinking and ramp up on all things pandemic overnight, the Aria team secured press opportunities for our clients’ to shine through even the most pervasive doom scrolling.

Who said that August is a slow news month? Actually, our team here at Aria has been busy scheduling media interviews, securing coverage wins and getting ready for our clients’ upcoming fall events. Now that we’ve said goodbye to fun “Summer Fridays” spent at the beach, let’s take a look at our top wins for this month:

The Aria team is sad to say goodbye to summer, but as the warm days fade away we can look back on some of the great milestones Aria reached in August, such as the celebration of our 20^th Anniversary, the launch of our new wellness initiative, and the continued great coverage we’ve secured for our clients. Check out our clients’ highlights from August below:

This summer is flying by!  But, before we say so long to summer and trade in our cold brews for pumpkin spice lattes, we wanted to share some of the biggest wins we scored for our clients in August.

Aria Marketing, a leading healthcare public relations and marketing communications agency, is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

As COVID-19 continues to spread at an alarming speed, health systems are facing a wide range of challenges—ranging from operating over their capacity, to a lack of personal protective equipment. To address these issues, the healthcare industry is working tirelessly to innovate at a rapid speed and provide solutions for these problems. One benefit of our exclusive focus on healthcare is that Aria really has a front row seat to some of the innovations and leadership coming from our clients to help the industry tackle this disease.

There is a plethora of social media platforms to choose from nowadays, but it can be difficult to determine which to leverage for your business. When it comes to healthcare IT, matching the social platform with the business goal you are trying to achieve (e.g. attracting customers, prospects and employees) is key. In this post we will review three newer social media applications and explain which marketing goals each can help you achieve.

This month, Aria was selected as a finalist for BostInno’s Coolest Companies award. In celebration, our team attended BostonFest for a fun summer evening of drinking beer and rosé, playing lawn games, amassing free merch, and eating delicious, gooey food from food trucks.

Are you a recent grad looking for a career in public relations? If so, you’re in the right place! Aria Marketing is located just outside of Boston, a city overflowing with universities (and therefore, a lot of new grads). Over the years, our team has perfected the art of what to look for when hiring a candidate right out of school. I spoke with Aria’s leadership team (EVP Jessica Cohen and SVP Ross Homer) to see what they look for/value in a candidate. Read on to find out!

Meet the newest member of the Aria team, Account Coordinator, Serena Bronda. In getting to know Serena, we’ve learned that she has lived in some amazing places. So, I thought this blog post would be a great excuse to find out a bit more about her experiences around the world.

The sun is shining and Summer Fridays are in full effect, but that doesn’t mean our PR machine has slowed down. We’ve kept plenty busy over the last few weeks, lining up media interviews and securing feature coverage for our clients in top-tier healthcare trades and business pubs. With four clients in tow, we also made a splash at the biggest healthcare finance tradeshow of the year, HFMA ANI! Here’s to our first Aria Client Catch-Up!

Summer is in full swing here at Aria! Our team got to kick off the summer in style in Las Vegas at HFMA ANI (check out our full recap) and we are all enjoying the start of our Summer Fridays. As we soak up the sun, we’re reflecting on the accomplishments of our clients from the past month. If you’re lounging by the pool, why not check out a few of our highlights:

Though the healthcare industry is typically slower than others to modernize, most healthcare IT companies have taken the leap and fully embraced the power of social media. At Aria Marketing, we manage social media accounts for many of our clients, including precision medicine company 2bPrecise. More recently, spurred on by the pandemic, we’ve delved into some paid social media campaigns in an effort to better target an audience and drive engagement.

One of the great things about Aria Marketing is that we get to work with so many technology companies doing amazing things for patients, providers, and the healthcare system in general. One such client is eVideon, a Michigan-based company providing hospitals with interactive patient engagement and digital workflow solutions.

The COVID-19 pandemic has had an enormous impact on the public relations field, and that’s particularly true for Aria as a healthcare PR agency. The news cycle is moving at an extraordinary pace, lending us even more opportunities to connect our clients’ services, solutions, and expertise to current events. Our client IntelyCare is just one example of a company proving vital to the complex pandemic response efforts.

As a healthcare public relations agency, Aria has closely observed the pandemic’s impact on the healthcare industry and the swift response from health IT organizations. Many of our clients have done PR around COVID-19, including a recent example with our client Kyruus, which offers provider search and scheduling solutions for healthcare organizations.

Interoperability has been a priority and pain point in the healthcare IT space for years, but when ONC started enforcing the long-awaited information-blocking rule in early April 2021, it became mission critical for the industry – and for Aria client Life Image.

It is no question how much COVID-19 has reminded us just how important life sciences and drug creation can be. Moreover, the companies developing these life changing drugs need the support and technology to perform impactfully. 

Our client, Sensyne Health, is always innovating in the world of healthcare IT and medical research. Known as the ethical AI company, Sensyne gathers, curates and analyses clinical data, primarily de-identified patient records, to develop insights for drug creators and health systems in order to improve patient care and accelerate medical research.

Recently, Sensyne launched its new patient data analytics platform, SENSIGHT, which democratizes key aspects of life sciences research by providing access to a massive data set across a range of different disease areas. One of our first approaches to this launch included identifying the parts of SENSIGHT that would be most interesting to Sensyne’s target audiences. We wanted to share the ways the database will elevate access to de-identified data insights for clinicians and drugmakers, helping them to make drugs to benefit people like you and me. Below are the components of SENSIGHT we felt would be attractive for Sensyne’s key stakeholders.

Privacy

• As the ethical AI company, Sensyne understands and has pioneered the necessity of patient data privacy.
• That is why SENSIGHT is built on a rapidly growing de-identified patient data set created from research partnerships.

Growing Dataset

• The platform has launched with access to a 2M de-identified data set and is expected to grow to 10M by the end of the year.
• It is not just quantity that is increasing, but the types of disease areas that will be added throughout the year within the platform.

Collaboration

• Subscribers can communicate with each other using the service, which provides the space for a virtual scientific research network.
• This network of healthcare professionals will create a community and make way for further development and innovation.

By including these messages in our pitch, we displayed how SENSIGHT can provide the insights to support the development for life-changing drug discovery, and the media seemed to agree. We were able to secure a stream of coverage in key publications like FierceBiotech and PharmaVoice.

If you or your company are interested in elevating your brand through PR, you can reach out to Scott Collins at scollins@ariamarketing.com and we can talk about how our team can help you. You can also follow us on Twitter and LinkedIn to stay up to date on everything Aria.