October 6, 2017

The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.

 

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July 17, 2020

1. Get personal

The COVID-19 pandemic has led to an increased struggle with mental health nationwide, as support systems have changed or dissipated. As folks are cooped up at home and facing national and personal tragedy, many look to social media for comfort and escape.

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May 15, 2018

I am very excited to introduce our “Pitch” followers to one of Aria’s newest employees, Lindsey Honig. Lindsey was hired as an Account Executive, and she will be responsible for things like managing speakers’ bureaus and awards programs, running social media initiatives, and executing media relations strategies. Now that Lindsey has survived her first couple of weeks at Aria (and, says she wants to stay!), I thought it would be a good time to sit down with her and get to know her a little bit better. Since she has already sat through enough Aria interviews, I figured a one-minute ‘speed dating’-type interview, a la Watch What Happens Live, would be fun. Here we go!

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September 1, 2017

By Danielle Johns

Sadly, the dog days of summer are coming to an end and fall is right around the corner here in Boston. But before we trade the swimsuits for sweaters, we thought we’d take a look back at our favorite part about the summer here at Aria: Summer Fridays!  Summer Fridays are one of our team’s favorite perks, as each employee gets a day off every other Friday throughout July and August.

 

How did our team take advantage of these extra days off? By traveling, of course! Following are some of the highlights from our team:

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June 4, 2021

As the world begins to “return to normal,” there are some innovations, processes and habits we picked up during the COVID-19 lockdown that actually weren’t so bad – in fact, there are a few COVID adaptations I think we should keep.

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April 18, 2019

Springtime is finally here in Boston, and along with it came some rain, the promise of summer, and our new intern, Sean Chase. We welcomed Sean to the Aria team for the spring semester, and we are happy to announce he has decided to stay for the summer. I sat down with Sean to learn a bit more about him, and in order to get all the details, I decided to ask him the five W’s (and one H) – who, what, when, where, why, and how? Read on to learn more!

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November 6, 2020

It has been a whirlwind few weeks in the healthcare industry (and the whole country) between the resurgence of the COVID-19 pandemic and the 2020 presidential election. However, we shouldn’t let this news totally overshadow another important headline in the health IT space: “ONC pushes back compliance dates for info-blocking rule.”

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August 13, 2020

The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come.  However, there have been some silver linings, such as less pollution, normalization of remote work, accelerated use of telemedicine.  In our work, we have also seen a real boost for health care PR and thought leadership.  Healthcare and the ideas and technologies that make it work have become headline news, and while our clients have benefitted from the 24/7 COVID-19 news focus, we are starting to see the total dominance of that issue in the media begin to give way to interest in other stories.  As a result, we are working with our clients to start preparing to adapt their strategies to a next phase, where it’s not “all pandemic all the time,” and other news and ideas can get attention.

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October 31, 2016

Happy Halloween! As Halloween is the time to share horror stories, we here at Aria came together to discuss the scariest and most ghastly PR nightmares we’ve seen this year. Bad press can kill, and as PR pros, we got the goosebumps watching these eights stories unfold this year:

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December 20, 2016

Six months ago, Aria Marketing welcomed me with open arms as a new-to-the-industry intern to join their team of PR pro’s, and I have been grateful for that moment every day since. Coming in with little knowledge of healthcare IT, and limited PR experience, Aria Marketing showed me the ropes and introduced me to the ever-changing world of healthcare PR. 

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January 20, 2017

Celebrities are doing it, your kids are doing it, the media is doing it, and even the president is doing it! These days, it seems like everyone is communicating in 160 characters or less. But should your business be #tweeting? We get this question a lot from our healthcare IT clients, and the answer is “yes” – as long as you are tweeting strategically. Companies from every industry are now utilizing Twitter to increase brand awareness and connect with target audiences. Here are the top six reasons why we think your healthcare company should get a handle (Twitter handle that is) on the popular social media platform:

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February 26, 2021

As PR professionals, we are constantly working to get our clients in the conversation – from securing press opportunities and speaking slots to announcing new product launches and strategizing social media programs. The goal of all of this, of course, is to get in front of decision-makers that will be moved enough to take out their wallets – but it’s challenging to directly link PR results to sales, or even to leads. Every once in a while, I get a call or email from someone that read an article about a health IT client and wants to discuss purchasing their technology, but it’s a rare (yet oddly satisfying) occurrence.

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May 24, 2016

A couple of weeks ago, a few members of our team attended the annual Thrive Summit, put on by our client, Virgin Pulse. This three-day conference was jam-packed with inspiring wellness messages delivered through motivating keynotes, client testimonials and other informative sessions. Here are some of our takeaways and highlights.

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August 29, 2019

When it comes to new media, we here at Aria are big fans of podcasts, and we are obviously not alone as new podcasts continue to pop up all the time. Podcasts are a great way for our healthcare IT clients to share their messages, thought leadership and provide valuable insights on timely issues. As PR practitioners, it is our job to make sure our clients are well-prepared for any and all media opportunities. In that spirit, for any of our readers who may one day participate in a podcast, see our below tips and best practices to prepare:

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May 20, 2016

Last month, Aria attended the third annual Health IT Marketing and PR Conference in Atlanta. At the show, our longtime client, Rick Weissinger, VP of corporate marketing, at Craneware, gave an interesting presentation on best practices for tackling a company rebrand. We connected with Rick after the show to dig a bit deeper into what a rebrand really is, and why Craneware, a company well-known for championing revenue integrity, chose to give its brand a face-lift. Check out our Q&A with Rick below to learn more about his experience and insights:

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April 29, 2021

Working in the healthcare PR industry, it is our job here at Aria Marketing to keep up with the latest industry news, including regulatory changes, new trends, major company announcements, and much more. E-newsletters are a great way to keep our fingers on the pulse of the news cycle as they summarize the top stories of the day and package them up in an easy-to-consume format. However, with hundreds of healthcare e-newsletters to choose from, it’s difficult to know where to start or which ones have the most value. To save your inbox, we’ve compiled a list of some of our favorite e-newsletters to keep you informed on the latest industry news.

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March 18, 2021

Wow, it feels like just yesterday I was Googling “how to pronounce interoperability” while Ubering to my first interview for an internship with Aria Marketing. Not only did I think I would never figure out the correct pronunciation, but I also never could have imagined what the following two years (and counting) had in store.

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March 1, 2018

Prior to my college graduation this past December, I had the opportunity to work as an intern at Aria Marketing for eight months. During that time, I was able to not only explore the world of healthcare PR, but also gain first-hand experience working in an active marketing agency. Communicating with reporters, drafting monthly reports, and tracking events/awards were a few of my daily tasks that allowed me to expand and enhance my skills learned in college. It was even more exciting to learn that, at the end of my internship, Aria wanted to offer me a full-time Account Coordinator position. There is nothing more satisfying than knowing you have a job waiting for you right after college.

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May 28, 2020

Aria Marketing, a leading healthcare public relations and marketing communications agency, announced it was selected as the agency of record by VisualDx, a diagnostic clinical decision support system used by over 2,300 hospitals, health clinics, and medical schools worldwide. Since April, Aria has launched a robust communications strategy to raise awareness of the role VisualDx’s solutions play in the COVID-19 response, as well as kicked off a PR effort to promote the company’s mission and the thought leadership of CEO and Founder Art Papier, MD.

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June 15, 2015

By Scott Collins

If I had to sum up the goals for The Pitch, I would say that they are:

 

  • Provide useful information that helps healthcare marketing and PR professionals to do their work.
  • Give our clients, employees, prospects and prospective employees a closer look at who we are, what we are interested in and what life is like at Aria.
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