This week, our team jetted to Vegas for Aria’s second biggest industry trade show of the year, HFMA ANI. As we announced in our latest press release, Aria represented seven leading healthcare finance and technology companies at the show, including Craneware, Docent Health and Capto. Aside from eating some great food and doing a little gambling, our crew spent their time running around the event floor staffing media interviews, attending sessions, and taking part in all the onsite action. Check out some of our client highlights from the show:

For 25 years, Michael Dowding has pursued the twin passions of writing and education as a freelance writer and professor at Boston University’s College of Communication. In addition to thousands of content-writing projects and several ghostwritten books, his BU classes on media writing and popular workshops for the PR Club of New England have helped him devise and refine the writing principles that he loves to share. Following his guest lecture for Aria Marketing, we caught up with Michael to get his latest take on the current state of professional media writing.

As the world starts turning after months of lockdowns and restrictions, the healthcare market – and our clients-- saw major developments in telehealth, vaccine rollouts, patient engagement, and the long-awaited Office of the National Coordinator for Health Information Technology rule updates on interoperability. The Aria team tackled a busy few months, meeting every challenge with grace. This last quarter we generated unique healthcare content, and we can’t wait for what the rest of 2021 will bring. Here is a look at some of the client coverage highlights we secured this past quarter:

A busier than normal summer (thanks HIMSS21!) has given way to an even busier fall as the Aria Marketing team continues to churn out top-notch results for our clients. With so many great pieces of secured coverage, it’s always hard to single out just a few from an entire quarter, but that doesn’t mean we’re not willing to give it a shot! Read on for some of our favorite highlights from this past quarter:

While some companies may slow down during the summer months, the Aria team turned up the heat and kept our activities flowing - and the results show. We secured noteworthy coverage for our clients and provided them with opportunities to share their expertise in several prominent publications in Q3.

While we are fully embracing the start of 2022, we did want to take a moment to look back on our fourth quarter of 2021, as we were able to close out a wild year with some top-notch results for our clients.

Read on for some of our favorite highlights from this past quarter:

Welcoming in a new year is an excellent time to think about what went well, what didn't, and what we can do to improve the next 12 months. Similarly to how we strategize to be more impactful with our healthcare IT work, we use the new year to strategize and come up with new ways to maximize our own health and wellness. A few years ago, we had the idea to close our offices the week between Christmas and New Year’s; a perk for which we are all still very grateful.

With double-digit client attendance and dozens of meetings staffed over four days, the Aria team is exhausted, but happy to be home and looking back on another successful HIMSS conference. As always, there were many themes and buzzwords that permeated this year’s show: AI, big data, population health, blockchain and predictive analytics, to name a few. But, the biggest buzz had to be around the remarks from Center for Medicare and Medicaid Services (CMS) Administrator, Seema Verma, and her surprise guest, Jared Kushner (who is supposedly the Director of the White House Office of American Innovation).

As we close out the first month of 2018, the Aria team thought it would be fun to look back at some of the most cringe-worthy PR debacles of 2017. Unfortunately, there were many to choose from, but we thought these five really stood out from the pack!

Another day, another traveler removed from a plane for seemingly ridiculous reasons, and a statement from the airline that leaves me scratching my head: ‘Our flight crews are extensively trained to ensure the safety and security of all customers.’

Is that really the best we can do? Especially given the hyper-focus in social and news media right now on how airlines treat their passengers?

Labor Day weekend has come and gone making way for a cool fall breeze to claim its territory across New England. While summer is coming to a close, we wanted to take a moment and reflect on all of the fun we had with our summer Fridays.

The air is crisp, the leaves are changing, and the apples are ripe for picking. It is officially fall in Boston, and with the change of seasons comes a new round of PR wins we secured for our clients in September.

September flew by, but the Aria team didn’t waste any time getting great results for our clients. Scroll down to see September’s top highlights:

Was it a September to remember? It sure was on the PR front for our clients here at Aria! See below for some of our clients’ most memorable wins this month:

I was asked to write a blog post comparing and contrasting what it’s like for public relations executives to work at a PR/marketing agency vs. working in-house. I think I was chosen for this task because I’ve divided my career pretty evenly between the two and my PR colleagues assumed I had some sage advice on how to select one over the other. Spoiler alert: I don’t. A quick Googling of the topic will result in every pro and con you could imagine, and I don’t think I could add much more to the mix. What I can do, however, is share what I have felt to be the most impactful pros and cons of each, which could help others to decide which is the right path for them.

As summer turns into fall and we trade our iced coffees in for pumpkin spiced lattes, we want to take some time to reminisce on all of the ways Aria team members took advantage of #SummerFridays. Yes that’s right, summer Fridays! Here at Aria, each employee gets every other Friday off throughout July and August (talk about a work perk!)

I recently surveyed my colleagues to see how they spent their extra days off this summer and included some of their summer Friday highlights below:

The Aria office was abuzz this week with the news of which clients secured a coveted position on one of the industry’s biggest stages – HIMSS 2018. Considering the time and effort that goes into each (very extensive) speaking proposal, it’s no wonder the public relations team gets excited when notifications come out.

1. Get personal

The COVID-19 pandemic has led to an increased struggle with mental health nationwide, as support systems have changed or dissipated. As folks are cooped up at home and facing national and personal tragedy, many look to social media for comfort and escape.

I am very excited to introduce our “Pitch” followers to one of Aria’s newest employees, Lindsey Honig. Lindsey was hired as an Account Executive, and she will be responsible for things like managing speakers’ bureaus and awards programs, running social media initiatives, and executing media relations strategies. Now that Lindsey has survived her first couple of weeks at Aria (and, says she wants to stay!), I thought it would be a good time to sit down with her and get to know her a little bit better. Since she has already sat through enough Aria interviews, I figured a one-minute ‘speed dating’-type interview, a la Watch What Happens Live, would be fun. Here we go!

Sadly, the dog days of summer are coming to an end and fall is right around the corner here in Boston. But before we trade the swimsuits for sweaters, we thought we’d take a look back at our favorite part about the summer here at Aria: Summer Fridays!  Summer Fridays are one of our team’s favorite perks, as each employee gets a day off every other Friday throughout July and August.

How did our team take advantage of these extra days off? By traveling, of course! Following are some of the highlights from our team: